The Marketing Assistant will assist in executing creative marketing strategies through high-quality multimedia content, engaging written materials, and general marketing support to boost brand awareness, audience engagement, and conversions.
Scope of Work
The Marketing Assistant will be responsible for the following tasks:
A) Multimedia Development
- Design and produce engaging social media graphics, videos, animations, and interactive content for platforms such as Instagram, Twitter, LinkedIn, and TikTok.
- Edit short-form and long-form videos for marketing campaigns, website content, and YouTube.
- Collaborate with the team to develop animated explainers, reels, and promotional videos for product awareness.
- Maintain brand consistency across all multimedia assets.
B) Content Development
- Write and edit blog posts, social media captions, newsletters, website content, and marketing materials.
- Research industry trends and competitors to create data-driven and compelling content.
- Assist in developing storyboards, scripts, and voice-over text for multimedia projects.
- Optimize content for SEO and engagement.
C) Marketing Support
- Assist in planning and executing marketing campaigns across digital channels.
- Manage content scheduling and publishing across social media platforms.
- Track marketing performance analytics and provide insights for optimization.
- Support other marketing-related tasks as needed.
4. Deliverables
- Weekly production of multimedia content (videos, animations, graphics, etc.).
- Regular blog posts and social media content aligned with brand strategy.
- Marketing performance reports and insights.
- Creative contributions to marketing campaigns and brand storytelling.
5. Qualifications & Competencies
- Education: Degree/Diploma in Marketing, Multimedia Design, Communication, or related fields.
- Experience: Minimum 2-3 years in multimedia design, content creation, or digital marketing.
Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects), Canva, Capcut, or equivalent tools.
- Strong writing and editing skills.
- Video editing and motion graphics expertise.
- Knowledge of social media trends, SEO, and content marketing strategies.
- Creativity, adaptability, and strong organizational skills.
6. Duration & Working Conditions
- Type: Full-time.
- Location: Remote.
- Reporting to: Marketing Manager / Head of Marketing
7. Application Process
Interested candidates should submit:
- Resume
- Portfolio showcasing multimedia and content development work.
Tagged as: Content Development, Multimedia, remote content jobs, remote jobs in Kenya, remote Marketing Assistant, Sukikoo