Remote Market Research Specialist: Brand Insights

Eliassen Group; Richmond (VA); Remote; USD 34,000 - 41,000; Part time

Job summary

Eliassen Group is seeking a Market Research Specialist to manage primary research, brand health tracking, and applied insights. The role involves analyzing external datasets with Excel and analytical tools (Python, R, SAS) to inform business and marketing strategies.

The position is remote on a contract basis. Applicants should have 4+ years in market research, strong Excel skills, and familiarity with Python/R/SAS/SPSS/SQL. W2 benefits are offered.

Qualifications

• 4+ years in a primary market research role on supplier or client side.
• Experience managing primary research and applying insights to business outcomes.
• Experience in brand health tracking and long-term marketing research in financial services.
• Experience presenting insights to stakeholders in a consultative capacity.
• Familiarity with Excel; knowledge of Python, R, SAS, SPSS, SQL preferred.

Responsibilities

• Leverage expertise in primary and secondary research to inform business and marketing strategies.
• Design and execute market research projects, select methodologies, assess pricing and feasibility, conduct analyses, and present insights.
• Partner with business, media, advertising, and marketing teams to translate objectives into a research agenda that guides strategy.
• Present brand and marketing insights to internal clients and leaders to drive discussion and business action.
• Perform periodic data pulls and ad hoc analyses to inform key decisions.
• Maintain and expand knowledge of evidence-based marketing to refine brand strategy and measurement.
• Analyze external vendor datasets and synthesize brand marketing insights.

Skills

Market research

Data analysis

Presentation

Stakeholder management

Project coordination

Education

Bachelor's degree

Tools

Excel

Python

R

SAS

SPSS

SQL

Job description

Eliassen Group is seeking a Market Research Specialist to manage primary research, brand health tracking, and applied insights. The role involves analyzing external datasets with Excel and analytical tools (Python, R, SAS) to inform business and marketing strategies.

The position is remote on a contract basis. Applicants should have 4+ years in market research, strong Excel skills, and familiarity with Python/R/SAS/SPSS/SQL. W2 benefits are offered.