Remote Manager, Marketing SEO Analytics and Optimization

DeVry University; Scottsdale (AZ); Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic SEO Manager to enhance online visibility through innovative search engine optimization strategies. In this pivotal role, you will leverage advanced SEO tools and data-driven insights to drive organic traffic and improve search rankings. Collaborating with cross-functional teams, you will implement effective on-page and off-page SEO strategies, conduct thorough keyword research, and analyze website performance. This position offers an exciting opportunity to contribute to the growth of a forward-thinking organization committed to empowering learners and communities. Join us in making a meaningful impact while enjoying a vibrant and supportive workplace culture.

Benefits

401(k) and Roth Plan with match

Paid Tuition Program

Remote and Flex Work Options

Medical, Dental and Vision Coverage

Wellness Programs

Mental Health Care Programs

Short-Term / Long-Term Disability Coverage

Life and Accident Insurance

Exclusive Discount Programs

Family Care Services

Qualifications

• 5+ years of relevant experience in SEO management or analysis.
• Proficient in advanced SEO tools and best practices.

Responsibilities

• Develop and execute SEO strategies to improve search rankings.
• Analyze website traffic and performance to optimize SEO efforts.

Skills

SEO Management

Keyword Research

Data Analysis

Project Management

Content Optimization

Technical SEO

Communication Skills

Education

Bachelor's degree in Digital Marketing

Relevant SEO Certifications

Tools

Google Analytics

SEMrush

Google Search Console

Google Keyword Planner

Job description

DeVry University strives to close our society's opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.

Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity :

We are looking for a dynamic Manager, Marketing - SEO Analytics and Optimization to research, develop, and implement effective search engine optimization efforts to drive organic traffic and improve our online presence.

As you work to enhance our website's online visibility, you will apply in-depth research practices to identify opportunities to increase search engine rankings and drive organic search traffic. You will perform in-depth keyword research to target relevant terms and phrases that align with user search intent. With a keen eye for optimization, you will continually analyze our website's content, structure, and SEO performance to identify and ensure identified keywords drive organic traffic and improve search engine ranking while maintaining alignment with business objectives.

From your deep analytical efforts, you will develop and execute effective search engine optimization plans, ensuring that our website ranks high in search results and attracts quality traffic. You will continually monitor website traffic and rankings to track the effectiveness of our efforts and identify opportunities. This effort will include managing on-page and off-page SEO activities, optimizing keywords and phrases, link building, identifying technical SEO issues, and proposing solutions, as well as analyzing and reporting results data.

You will work collaboratively with marketing, IT, and other stakeholders, ultimately leveraging data-driven insights, cutting-edge SEO tools, and crisp project management capabilities to contribute to our company's growth and success.

Responsibilities :

• Ideate and identify relevant seed keywords based on business offerings and target audience.
• Utilize advanced, dedicated keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs, etc.) to discover high-volume, low-competition keywords.
• Interpret complex data from keyword research tools to make informed decisions.
• Analyze search intent to identify the right keywords for different user queries and identify long-tail keywords with high conversion potential.
• Identify underperforming keywords and build plans to optimize for improvement accordingly.
• Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
• Track and analyze website traffic, user behavior, and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
• Monitor and report on competitor keyword strategies, identifying opportunities and gaps.
• Analyze competitor content to understand ranking factors and keyword usage.
• Performance track and regularly monitor website traffic and keyword rankings using analytics tools.

SEO Optimization

• Developing and executing comprehensive search engine optimization strategies to achieve business objectives.
• SEO-first website strategy to increase organic traffic, improve search rankings, and deliver high-quality visits to the website by aligning with the Marketing Content team in the implementation of Google's EEAT / Helpful content guidance.
• Developing a comprehensive keyword strategy aligned with overall business goals.
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
• Create prioritized keyword lists based on our offering, relevance, search volume, and competition.
• Allocate keywords to relevant website pages and content pillars and set realistic ranking goals for targeted keywords, monitor and report regularly on successes.
• Work with the content teams to incorporate chosen keywords into website titles, meta descriptions, headings, and body content.
• Optimize the website structure to improve keyword relevance.
• Conducting A / B testing on different keyword variations to maximize results.
• Executing link-building activities to ensure quality links from reputable sources.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to optimize our SEO efforts further.
• You will monitor and report algorithm changes and emerging keyword research techniques, keeping the organization abreast of short-term changes and long-term cumulative direction and identifying implications to address before they become issues.

Collaboration and Communication :

• Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
• Work closely with the marketing content team to ensure keywords are seamlessly integrated into content.
• Communicate keyword strategy and performance updates to relevant stakeholders.
• Effectively communicating keyword insights to cross-functional teams.
• Partner with marketing content teams to ensure the website SEO strategy is effectively applied to all content efforts to drive search visibility, provide helpful content, include high-intent keywords, and ensure user engagement.
• Support and manage contracted external agencies specializing in SEO, link building, web analytics, and accessibility.

Qualifications :

Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Required :

• Bachelor's degree in digital marketing, computer science, business, or related field.
• 5+ years of relevant experience as an SEO manager, analyst, or a similar SEO-focused role.
• Recent and relevant SEO certifications from respected providers.
• Highly proficient in advanced SEO tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
• In-depth knowledge of SEO best practices, search engine algorithms, and digital marketing trends.
• Knowledge of and hands-on experience in optimizing technical SEO.
• Experience with content management systems (CMS) and website optimization platforms.
• Exceptional analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, formal and informal.
• Collaborative management capabilities and experience working with external agencies.
• Self-starter who is comfortable interpreting data, naturally curious, and can anticipate, and is prepared to address, upcoming questions and articulate a sound point of view.
• Detail-oriented, strong project management skills to handle multiple SEO initiatives, reporting, and responsiveness, simultaneously.

Preferred :

• Higher education experience is a plus.
• Basic understanding of website design, development, HTML / CSS coding, Pay-per-click (PPC) advertising, and link-building strategies.
• Familiarity with social media marketing and its impact on SEO.
• Experience with SEO testing processes and experimentation.
• Understanding of conversion rate optimization (CRO) principles.
• This job will be posted for thirty days from the start of posting or until position is filled.
• This position is bonus eligible

DeVry University offers benefit options for full-time colleagues, including :

• 401(k) and Roth Plan w / match
• Paid Tuition Program
• Remote and Flex Work Options
• Medical, Dental and Vision Coverage
• Fertility Coverage
• Family and Domestic Partner Coverage
• Adoption Assistance
• Wellness Programs
• Mental Health Care Programs
• Tax Savings Account (FSA and HSA)
• Short-Term / Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Auto / Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Family Care Services
• 2nd.MD, a virtual expert medical consultation service
• Health Advocacy Service

DeVry University offers benefit options for Visiting Professors, including :

• 401(k) and Roth Plan
• Paid Tuition Program
• Remote and Flex Work Options
• Paid Sick Time

Benefits vary based on employment status. Part-time / Visiting Professors positions may not be eligible for all benefits.

We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued, respected, and supported.