Remote Local Social Media Manager (HVAC)

apricot; United States; Remote; USD 34,000 - 83,000; Part time

Job summary

Apricot is seeking a proactive Social Media Manager to own its online presence. You will develop a content strategy, turn field footage into engaging posts, and manage channels across Google Business Profile, Nextdoor, Yelp, Facebook, Instagram, and TikTok to strengthen local visibility in Columbus, OH and surrounding areas.

You will work remotely with the owner, coordinating with a local team to source authentic content and apply Canva/Figma assets.

Qualifications

• Demonstrated experience growing social media channels with measurable results.
• Strong strategic judgment on channels, formats, and priority.
• Solid understanding of how content is discovered on social platforms and local listings.

Responsibilities

• Develop and manage a social media content strategy across Google Business Profile, Nextdoor, Yelp, Facebook, Instagram, and TikTok.
• Identify valuable channels and formats to reach local customers and prioritize based on ROI.
• Repurpose content across platforms and tailor posts to each audience.
• Brief and coordinate with a local team to capture authentic footage and photos.
• Turn raw assets into polished, on-brand social posts and short videos.
• Maintain a consistent posting schedule and keep profiles active.
• Write clear captions and engage with routine comments and inquiries.
• Route quote requests and sales inquiries to the appropriate team members.
• Follow brand guidelines and use Canva/Figma assets effectively.
• Monitor performance and adjust strategy based on engagement and visibility data.
• Apply SEO fundamentals to improve local discoverability.
• Proactively own the social media function and propose new ideas.
• Explore paid social opportunities to support visibility.

Skills

Social media strategy

Content creation

Channel management

Short-form video editing

English copywriting

SEO basics

Canva

Figma

Tools

Canva

Figma

Job description

Apricot is seeking a proactive Social Media Manager to own its online presence. You will develop a content strategy, turn field footage into engaging posts, and manage channels across Google Business Profile, Nextdoor, Yelp, Facebook, Instagram, and TikTok to strengthen local visibility in Columbus, OH and surrounding areas.

You will work remotely with the owner, coordinating with a local team to source authentic content and apply Canva/Figma assets.