Remote Job - Digital Content and Copy Strategist Level 2

Indotronix International Corporation; Town of Texas (WI); Remote; USD 60,000 - 90,000; Full time

Job summary

An innovative company is looking for a Remote Digital Content and Copy Strategist Level 2 to enhance their digital strategy. This role is pivotal in developing and executing engaging web content that aligns with marketing objectives. You will support high-visibility projects from inception to launch, ensuring brand consistency and optimizing content for search engines. Collaborating with technical teams and analytics, you'll drive customer acquisition and improve web performance. If you're passionate about digital content and have a knack for storytelling, this opportunity is perfect for you.

Qualifications

• Experience in digital content strategy and web content development.
• Proficient in CMS and SEO best practices.

Responsibilities

• Develop and execute compelling digital narratives for web projects.
• Audit websites for content consistency and optimize for SEO.

Skills

Content Management Systems (CMS or WCMS)

SEO best practices

HTML

CSS

SAP Commerce Cloud SmartEdit

Salesforce Marketing Cloud

Education

Bachelor's degree

Tools

Sitecore

Drupal

Job description

Job Title: Digital Content and Copy Strategist Level 2

Location: Texas, United States | Posted: 5/10/2024

Indotronix is seeking a Remote Digital Content and Copy Strategist Level 2 for a job opportunity.

Job Description:

The Digital Content and Copy Strategist will play a key role in digital strategy and experience, focusing on web content development and execution. Responsibilities include supporting highly visible web projects from inception to launch, including gathering requirements, design, development, testing, and support, utilizing SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud. The role aligns with the strategic plan for online marketing and content to support Boeing eCommerce websites.

1. Translate organizational and marketing objectives into clear, compelling digital narratives that are visually engaging, user-friendly, and enhance brand connection and engagement.
2. Implement and optimize site content using a WCMS and component library.
3. Support strategic content, branding programs, and growth marketing initiatives.
4. Audit websites for copy, brand consistency, content, and imagery discrepancies.
5. Identify and resolve issues related to marketing content, copy, and web pages.
6. Follow SEO best practices in reviewing and optimizing content for Boeing's websites.
7. Write and edit online pages, content, and copy while managing project schedules and deadlines.
8. Create and refine search engine optimized marketing copy.
9. Enhance marketing site search through keyword redirects, content enrichment, and relevance optimization.
10. Maintain website navigation, sitemap, and taxonomy.
11. Improve and enrich marketing content to drive customer acquisition, lead capture, and awareness.
12. Collaborate with the WCMS technical team to provide feedback and system improvement requests.
13. Localize content and copy as needed.
14. Partner with the analytics team to define measurement and reporting requirements, ensure accurate web performance tracking, and implement improvements based on insights.

Required Skill Set:

• Experience with Content Management Systems (CMS or WCMS), such as Sitecore and Drupal.
• SAP Commerce Cloud SmartEdit experience is a plus.

Education Qualification:

Typically acquired through advanced education, such as a Bachelor's degree.