Remote Healthcare Segment Marketing Leader

Rackspace Technology; Seattle, Washington (WA, District of Columbia); Hybrid; USD 100,000 - 146,000; Full time

Job summary

Rackspace Technology is seeking a Healthcare Segment Marketing Manager for the Americas. You will own the healthcare marketing strategy, drive omnichannel programs, and collaborate with Sales and cross-functional teams to generate demand and influence pipeline.

You will oversee messaging, content, budget, and program ROI while partnering with alliances and healthcare communities to strengthen market presence and drive revenue growth.

Qualifications

• 8–11 years of B2B marketing experience with depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.

Responsibilities

• Owns Healthcare segment marketing strategy and execution for the Americas, aligning with international teams to ensure consistent messaging.
• Develops and executes integrated, omnichannel Healthcare programs to generate qualified leads and influence pipeline.
• Partners with Sales to identify priority accounts and ensure leads transition to sales follow-up with measurable pipeline.
• Meets ROI objectives through budget management, attribution, and program optimization.
• Collaborates with Demand Operations, Product Marketing, Creative, Partner Marketing, and others to bring programs to market.

Skills

ABM

B2B Demand Generation

Integrated Campaign Development

Field Marketing

Marketing Attribution & Performance

Executive & Stakeholder Management

Partner & Alliance Marketing

Budget Management & ROI

Program & Project Management

Data Analysis & Insights

Marketing Automation

Content & Messaging

Executive Communication

AI‑Assisted Marketing

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

CRM

Asana

Job description

Rackspace Technology is seeking a Healthcare Segment Marketing Manager for the Americas. You will own the healthcare marketing strategy, drive omnichannel programs, and collaborate with Sales and cross-functional teams to generate demand and influence pipeline.

You will oversee messaging, content, budget, and program ROI while partnering with alliances and healthcare communities to strengthen market presence and drive revenue growth.