Remote Head of Marketing on Segwit - SegwitChain

WorksHub; Los Angeles (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company in the Web3 space is seeking a Marketing Director who will develop and execute innovative marketing strategies to align with product objectives. The ideal candidate will have significant leadership experience, excellent communication skills, and a passion for building secure and user-friendly Web3 products.

Qualifications

• 7+ years of marketing leadership experience in consumer tech or Web3.
• Proven track record of driving growth and building brands.
• Excellent writing and verbal communication skills.

Responsibilities

• Develop marketing strategy aligned with product roadmap.
• Lead cross-channel marketing campaigns.
• Conduct market research and collaborate with product teams.

Skills

Marketing Leadership

Brand Building

Communication Skills

Marketing Technologies

Analytical Skills

Entrepreneurial Spirit

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Job description

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives
• Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces
• Lead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.
• Set performance goals, budgets, and track key metrics to measure success and ROI
• Conduct market research to identify trends, opportunities, and Segwit's target audience
• Collaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedback
• Manage and mentor a high-performing marketing team across roles like content, social media, growth, etc.
• Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platforms

Requirements:

• 7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3
• Proven track record in building brands and driving growth through innovative marketing strategies
• Excellent written and verbal communication skills with the ability to craft clear, compelling messaging
• Solid understanding of marketing technologies, analytics, and performance measurement
• Entrepreneurial spirit with the ability to thrive in a fast-paced startup environment
• Passion for Segwit's mission of bringing secure and user-friendly Web3 products to the masses
• Bachelor's degree in marketing, business, communications or related field