Remote Growth Marketing Specialist Needed at Headway Headway

Digitaltidewave; United States; Remote; USD 84,000 - 124,000; Full time

Job summary

A leading company is seeking a Growth Marketing Specialist to enhance access to mental health care. This role involves designing paid marketing campaigns, optimizing performance across various channels, and collaborating with internal teams to drive business impact. Candidates should have 2-4 years of experience in growth marketing, strong analytical skills, and a passion for innovative marketing solutions.

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

Qualifications

• 2-4 years experience in growth marketing, especially in B2B.
• Strong critical thinking and data-driven mindset.
• Experience with Facebook, Google, LinkedIn marketing.

Responsibilities

• Design and launch paid marketing campaigns at scale.
• Partner with teams to hit monthly goals and create landing pages.
• Provide insights and forecasts on channel performance.

Skills

Digital Marketing

Performance Marketing

Data Analysis

Creative Optimization

Job description

Job role: Growth Marketing Specialist

Company name: Headway

Location:Remote, USA

Salary:$84,320 – $124,000Annually

Read also:Data Architect- Senior Associate| Remote Needed at PwC

About the Job:Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients.

Role Overview

Our Growth Marketing team is building a best in class acquisition engine as we seek to improve access to mental health care. We are looking for an outcome-oriented digital marketer to support crucial paid marketing projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact.

Responsibilities in this Role

• Design and launch paid marketing experiments and campaigns at scale
• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Experiment with new ad tools and placements
• Support our brand marketing efforts and serve as the subject matter expert over time
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Required Qualifications/Experience

• You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond, ideally in B2B environments
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

Compensation and Benefits

• $84,320 – $124,000
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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