Remote Growth Marketing Manager – Roblox Games

confidential; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Twin Atlas is seeking a Growth Marketing Manager to embed with one of our game teams. You’ll own growth for a title, run rapid experiments on thumbnails, titles, and creator campaigns, and work directly with the game team to shape go-to-market strategies.

You’ll stay close to the Roblox algorithm, test what drives discovery, and collaborate across paid, owned, and community channels while reporting progress weekly.

Qualifications

• 3+ years in growth, product marketing, UA, or creator marketing for games or consumer apps.
• A test-and-learn instinct. You’d rather run ten scrappy experiments than one polished campaign.
• Hands-on creative skill. You can make a thumbnail that beats the incumbent, not just brief one AI fluency.
• Tell us what you’ve built.
• Creator economy experience. You’ve briefed creators, negotiated deals, and watched a stream knowing in five minutes whether the game is landing.
• Comfort with numbers. Funnels, cohorts, CPI, retention.
• The autonomy to operate without a manager checking your work.

Responsibilities

• Own growth for your game. QPTR is your North Star. Other stars include CCU, impressions, click-through, D1, playtime.
• Test thumbnails and titles constantly. We have artists and outsourcing, but you should ship and iterate yourself with AI tools.
• We want volume of tests, not perfection of one.
• Work the algorithm. Understand Roblox discovery rewards and position the game to catch it.
• Run creator campaigns end to end with a network of creators.
• Run paid where it pays: Roblox ads, YouTube, TikTok, and more.
• Run free where it pays more: Community moments, cross-promotion, platform events.
• Support new game launches with go-to-market, test-market reads, and learnings from live titles.
• Report like an operator weekly with confidence.

Skills

Growth marketing

Product marketing

User acquisition

Creator economy experience

Job description

Twin Atlas is seeking a Growth Marketing Manager to embed with one of our game teams. You’ll own growth for a title, run rapid experiments on thumbnails, titles, and creator campaigns, and work directly with the game team to shape go-to-market strategies.

You’ll stay close to the Roblox algorithm, test what drives discovery, and collaborate across paid, owned, and community channels while reporting progress weekly.