Remote Growth Marketing Lead, Sponsorship Extensions

World Vision, Inc.; Northern (KY); Hybrid; USD 97,000 - 137,000; Full time

Job summary

World Vision is seeking a mission-driven Senior Growth Marketing Lead to own the Sponsorship Extension system and design ethical upsell and cross-sell experiences that lift average gift and lifetime value while preserving sponsor trust.

You will partner with Planned Giving and other teams to weave extensions into sponsor journeys, govern strategy, and ensure compliant messaging across channels and segments.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
• 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes.
• Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management).
• Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market.

Responsibilities

• Own the Sponsorship Extension system, including strategy, governance, and a sequenced roadmap of ethical upsell and cross-sell opportunities that grow average gift/LTV without eroding trust or retention.
• Design extension offer frameworks (e.g., Additional Sponsorships, one-time gifts, special initiatives) including audience eligibility, ask arrays, positioning, messaging, and timing.
• Embed extensions into lifecycle journeys by partnering with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams.
• Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs, including annual planning, audience strategy, market/donor research, creative strategy, production calendars, and vendor/agency management.
• Lead marketing strategy and execution to grow Planned Giving pipeline from sponsor and donor audiences, ensuring product accuracy and compliant messaging.
• Build and govern an experimentation roadmap for extensions and measure incrementality, ROI, and long-term retention impact.
• Define and monitor extension performance metrics and translate insights into prioritized improvements.
• Collaborate with Legal/Compliance, Finance/FP&A, Support, and Brand governance to safeguard donor trust and readiness for extensions.

Skills

Experimentation & measurement

Nonprofit fundraising knowledge

Education

Bachelor’s degree in marketing, communications, business, or related field

Job description

World Vision is seeking a mission-driven Senior Growth Marketing Lead to own the Sponsorship Extension system and design ethical upsell and cross-sell experiences that lift average gift and lifetime value while preserving sponsor trust.

You will partner with Planned Giving and other teams to weave extensions into sponsor journeys, govern strategy, and ensure compliant messaging across channels and segments.