Remote Freelance Integrated Marketing Manager for AI

Toloka; Oregon; Ibrido; USD 83.000 - 165.000; Tempo pieno

Descrizione del lavoro

Toloka is seeking a Freelance Integrated Marketing Manager to own the strategy and execution of integrated campaigns across Toloka's priority audience, driving demand for enterprise AI solutions. You will surround the audience with the story across content, paid media, events, field marketing, lifecycle, social, partnerships, PR, and sales activation to turn attention into meaningful commercial outcomes.

You will build campaign strategy, orchestrate teams and agencies, personally execute where

Competenze

• 6+ years of B2B marketing experience owning integrated demand-generation programs.
• Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software.
• Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions.
• Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle.
• Strong analytical, program management, and optimization skills.
• Strong creative judgment with the ability to move quickly in a fast-changing environment.

Mansioni

• Build integrated campaigns across Toloka's priority audiences, solutions, launches, and market moments with clear messaging and business goals.
• Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound.
• Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams.
• Orchestrate launches and market moments to create sustained awareness, engagement, and demand.
• Maximize channel performance across events, paid media, web, email, social, and other campaign channels.
• Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths.
• Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness.

Conoscenze

B2B marketing

Demand generation

Campaign management

AI/ML marketing

ABM & lifecycle

Analytics

Program management

Adaptability

Enterprise software

Descrizione del lavoro

Toloka is seeking a Freelance Integrated Marketing Manager to own the strategy and execution of integrated campaigns across Toloka's priority audience, driving demand for enterprise AI solutions. You will surround the audience with the story across content, paid media, events, field marketing, lifecycle, social, partnerships, PR, and sales activation to turn attention into meaningful commercial outcomes.

You will build campaign strategy, orchestrate teams and agencies, personally execute where