Remote-Eligible Marketing, Development & PR Coordinator

Minnesota Department of Natural Resources; Saint Paul (MN); Hybrid; USD 62,000 - 91,000; Full time

Job summary

Minnesota Department of Natural Resources is seeking a Marketing, Development and Public Relations Coordinator to lead the Nongame Wildlife Program’s outreach. The role focuses on growing public awareness and financial support, coordinating with the Digital Media Specialist and statewide staff to ensure consistent messages across the department.

The position is full-time in Saint Paul with telework eligibility up to 50%, and the team emphasizes equity, collaboration, and engaging Minnesotans in

Qualifications

• Three (3) years of professional-level experience in development, communications, marketing, or public relations.
• A bachelor’s degree in marketing, journalism, communications, public relations, media, nonprofit management, natural resource communications, or closely related field may substitute for one (1) year of experience.
• Knowledge of marketing principles, practices, and techniques sufficient to develop a strategic marketing plan.
• Experience creating and implementing donor development strategies.
• Ability to analyze marketing and development campaign performance metrics and prepare reports that inform future planning.
• Experience planning, writing, and editing content for news releases, print materials, web, social media, newsletters, radio segments, and talking points for presentations or video productions.
• Experience in media relations and interviews for news outlets, radio, television, and promotional videos.
• Demonstrated project management and facilitation skills to manage complex communications planning efforts and meet deadlines.
• Excellent oral and written communication skills, with ability to synthesize complex ideas into clear narratives.
• Experience coordinating the production of promotional materials and working with designers, photographers, videographers, printers, and external vendors.
• Communications and human relations skills to work in a collaborative team and maintain relationships with donors and stakeholders.

Responsibilities

• Develop and implement a Nongame Wildlife Program marketing plan and manage day-to-day operations of the program’s marketing channels in coordination with the program’s digital media specialist.
• Create and implement development strategies and plans.
• Build relationships with current and prospective donors, sponsors, and other stakeholders, including philanthropic individuals, corporations and non-profit organizations.
• Regularly track, summarize and report on donations and sponsorships received.
• Advance relationships with media agencies and grow media coverage of the NWP through coordination of media outreach strategies.
• Connect with the public and build awareness and appreciation for the NWP through outreach activities.
• Implement communication strategies through the production of written and visual content.
• Coordinate Critical Habitat License Plate promotions.
• Develop outreach event plans, displays, and materials in a strategic manner that supports the program's communication plans.
• Understand strategies related to the promotion and funding of the Nongame Wildlife Program, Minnesota's Wildlife Action Plan and overall public engagement in wildlife viewing and nature tourism.

Skills

Marketing

Development

Public relations

Donor development

Media relations

Communications

Project management

Writing

Education

Bachelor’s degree or higher in marketing, journalism, communications, public relations, media, nonprofit management, natural resource communications, or related field

Job description

Minnesota Department of Natural Resources is seeking a Marketing, Development and Public Relations Coordinator to lead the Nongame Wildlife Program’s outreach. The role focuses on growing public awareness and financial support, coordinating with the Digital Media Specialist and statewide staff to ensure consistent messages across the department.

The position is full-time in Saint Paul with telework eligibility up to 50%, and the team emphasizes equity, collaboration, and engaging Minnesotans in