Remote Director of Lifecycle Marketing & Growth Strategy (Global) Growth Minded Growth strategi[...]

Workinvirtual; New York (NY); Remote; USD 85,000 - 100,000; Full time

Job summary

A leading micro-agency seeks a Director of Lifecycle Marketing & Growth Strategy to enhance client growth through innovative marketing solutions. This remote role requires a strategic thinker adept in lifecycle campaigns and data analysis, offering a competitive salary and profit-sharing bonuses. Join a dynamic team and make a substantial impact on the growth of startups.

Benefits

Competitive Compensation

Growth Potential with Equity

Remote Flexibility

Qualifications

• 5+ years in growth marketing or lifecycle campaigns.
• Experienced with CRM platforms and analytics tools.
• Strong strategic mindset with excellent communication skills.

Responsibilities

• Design and execute end-to-end lifecycle marketing plans.
• Serve as primary growth consultant for clients.
• Analyze customer behavior and optimize campaigns.

Skills

Growth marketing

Lifecycle campaigns

Customer journey optimization

Data analysis

Client-facing communication

Adaptability

Tools

Klaviyo

HubSpot

Google Analytics

Mixpanel

Job description

Company:Growth Minded

Location:Remote (Preference for Washington DC, New York, Budapest, London, Dublin, or Paris)

Job Type:Full-Time

Apply Here:Growth Minded Careers

About Growth Minded

Growth Minded is a boutique micro-agency specializing in scaling early-stage and growth-phase startups. Led by Craig Zingerline, we partner with ambitious companies to refine their growth strategies, optimize customer acquisition, and enhance retention through data-driven marketing.

The Opportunity

We’re seeking aDirector of Lifecycle Marketing & Growth Strategyto lead client growth initiatives and internal projects. This role is ideal for a strategic marketer with expertise in lifecycle campaigns, customer journey optimization, and data-backed decision-making. You’ll collaborate with startups across industries to drive measurable impact—balancing high-level strategy with hands-on execution.

Key Responsibilities

• Develop & Execute Growth Strategies:Design end-to-end lifecycle marketing plans (email, SMS, push notifications) to boost acquisition, activation, and retention.

• Client Leadership:Serve as the primary growth consultant, presenting insights, managing deliverables, and aligning cross-functional teams.

• Data & Experimentation:Analyze customer behavior, run A/B tests, and optimize campaigns using tools like Klaviyo, HubSpot, or Iterable.

• Content & Messaging:Craft high-converting copy and oversee content frameworks (with support from an in-house editor).

• Technical Optimization:Monitor deliverability, list hygiene, and segmentation to maximize engagement.

• Performance Reporting:Build dashboards, track KPIs (CAC, LTV, churn), and demonstrate ROI to clients.

• AI-Driven Efficiency:Leverage AI tools to enhance productivity and scalability.

Ideal Candidate

• Experience:5+ years in growth marketing, lifecycle campaigns, or agency roles (startup/scale-up exposure preferred).

• Technical Skills:Proficiency in CRM platforms (Klaviyo, HubSpot), analytics (Google Analytics, Mixpanel), and experimentation frameworks.

• Strategic Mindset:Ability to audit growth funnels, prioritize opportunities, and translate data into actionable plans.

• Communication:Exceptional client-facing skills—able to articulate complex ideas clearly and diplomatically.

• Adaptability:Thrives in fast-paced environments, managing multiple projects with autonomy.

Why Join?

• Competitive Compensation:$85K–$100K base salary (or local equivalent) + monthly profit-sharing bonuses.

• Growth Potential:Equity consideration after initial tenure.

• Remote Flexibility:Work from anywhere (with preference for key hubs).

• Impact:Shape the trajectory of innovative startups alongside a lean, high-output team.

How to Apply

Submit your application via theGrowth Minded Careers Page.