Remote Director of K-12 Curriculum Marketing

K12 Coalition; Eagan (MN); Remote; USD 120,000 - 180,000; Full time

Job summary

K12 Coalition, including Lavinia Group, is seeking a Director of Marketing to lead national marketing strategy and execution for Lavinia Group programs. This role drives awareness, generates qualified opportunities, and aligns marketing with Lavinia Group revenue growth.

Reporting to the Chief Marketing Officer, you will lead a team and partner with sales, product, and leadership to set priorities and deliver impact.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 8+ years B2B marketing, with at least 3 years leading people and programs.
• Experience marketing K-12 ELA/literacy or math curriculum to school decision-makers.
• Deep understanding of the K-12 curriculum market, including district evaluation and purchasing decisions.

Responsibilities

• Own Lavinia Group marketing strategy, plan, and budget.
• Identify growth opportunities across states and districts.
• Track pipeline, lead quality, and campaign ROI.
• Develop program positioning and messaging for districts.
• Plan go-to-market activities around state adoption windows.
• Create demand gen campaigns for RISE and summer programs.
• Write persuasive content for executives and district leaders.
• Lead thought leadership and external research partnerships.
• Lead Lavinia Group marketing team and collaborate with Corporate Marketing.
• Support evolving organizational goals.

Skills

Marketing leadership

B2B marketing

K-12 education market

Content writing

Campaign management

Brand strategy

Collaboration with sales

Education

Bachelor's degree in marketing or related field

Job description

K12 Coalition, including Lavinia Group, is seeking a Director of Marketing to lead national marketing strategy and execution for Lavinia Group programs. This role drives awareness, generates qualified opportunities, and aligns marketing with Lavinia Group revenue growth.

Reporting to the Chief Marketing Officer, you will lead a team and partner with sales, product, and leadership to set priorities and deliver impact.