Remote Director — Brand & Growth for Hobby Brands

Enthusiast Global Group; Nashville (TN); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading marketing firm is seeking a strategic Marketing Director to lead efforts for Southern Hobby and Sales First. This role involves managing brand positioning, developing marketing campaigns, and driving sales through insight-driven content. The ideal candidate has 7-10 years of experience in marketing within the hobby/gaming sector. The position requires strong communication abilities and a deep understanding of market dynamics, captivating both consumers and partners while elevating the brands’ presence in the industry.

Qualifications

• 7-10 years in marketing or trade marketing roles, ideally in distribution, consumer goods, or hobby/gaming.
• Strong writer and communicator who can make complex topics feel clear and relevant.
• Experience developing sales tools, pitch decks, and marketing campaigns that drive adoption and conversion.

Responsibilities

• Own the Southern Hobby and Sales First brands in‑market from positioning to voice to design.
• Lead marketing efforts for Southern Hobby and Sales First, contributing to broader marketing initiatives.
• Manage Southern Hobby and Sales First social channels and broader digital storytelling strategy.

Skills

Marketing

Communication

Data analysis

Digital marketing

Job description

A leading marketing firm is seeking a strategic Marketing Director to lead efforts for Southern Hobby and Sales First. This role involves managing brand positioning, developing marketing campaigns, and driving sales through insight-driven content. The ideal candidate has 7-10 years of experience in marketing within the hobby/gaming sector. The position requires strong communication abilities and a deep understanding of market dynamics, captivating both consumers and partners while elevating the brands’ presence in the industry.