Remote Digital Marketing Specialist: Growth & Content

Highline Aftermarket; Naperville (IL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Highline Warren seeks a Digital Marketing Specialist to accelerate brand growth across digital channels. You will own social media strategy, content development, and influencer partnerships with strong storytelling and actionable analytics.

The role emphasizes creating engaging copy, coordinating cross-functional campaigns, and driving performance across organic and paid media to increase reach and audience engagement.

Qualifications

• 3+ years in digital marketing, social media, or brand marketing.
• Exceptional copywriting with adaptable tone across platforms.
• Strong understanding of major social platforms and audiences.
• Experience managing both organic and paid social campaigns.
• Experience coordinating influencer relationships and timelines.
• Proficiency with analytics tools (Meta Insights, Sprout, GA).
• Knowledge of photo/video production basics and shoot direction.
• Excellent communication, storytelling and organization skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute monthly content calendars aligned with brand campaigns and launches.
• Lead content strategy across organic and paid social platforms (Instagram, TikTok, Facebook, YouTube).
• Write compelling, on-brand copy for social media, websites, campaigns, and influencer briefs.

Skills

Copywriting

Social media strategy

Influencer partnerships

Content creation

Analytics

Communication

Organization

Tools

Meta Insights

Sprout Social

Google Analytics

Job description

Highline Warren seeks a Digital Marketing Specialist to accelerate brand growth across digital channels. You will own social media strategy, content development, and influencer partnerships with strong storytelling and actionable analytics.

The role emphasizes creating engaging copy, coordinating cross-functional campaigns, and driving performance across organic and paid media to increase reach and audience engagement.