Remote Copywriter II — Multi-Channel Content Pro

Humana, Inc.; Lansing (MI); Remote; USD 65,000 - 89,000; Full time

Benefits offered by this job

Remote work

Bonus incentive plan

Flexible schedule

Job summary

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling copy across social, digital, email, web, video, print and direct mail. You will collaborate with designers and creative leadership, refine messaging, and ensure brand voice and accessibility standards are upheld.

You will balance multiple campaigns in a fast-paced environment, leveraging GenAI tools for ideation and drafting while maintaining a high standard of quality and clarity.

Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field.
• 2+ years of professional copywriting experience.
• Portfolio demonstrating concept-driven, multi-channel writing aligned to briefs.
• Strong writing, editing and proofreading skills.
• Ability to adapt voice and tone across audiences and channels.
• Working knowledge of accessibility and plain language standards.
• Experience partnering with designers and cross-functional teams.
• Excellent organizational and time management skills with multiple projects.

Responsibilities

• Translate briefs into clear, compelling copy for marketing and content initiatives.
• Partner with designers and other creatives to develop concepts and direction.
• Write across channels including social, digital, email, web, video and print.
• Develop headlines, body copy, scripts, and social content tailored to audience and channel.
• Explain thinking behind copy and respond constructively to feedback.
• Review work for accuracy, grammar and brand consistency before moving forward.
• Manage multiple projects, meeting deadlines and communicating progress.

Skills

Strong writing

Editing

Time management

Collaboration

Adapt voice/tone

Attention to detail

GenAI awareness

Planning & organization

Education

Bachelor’s degree in English/Communications/Advertising

Tools

Figma

Lucid

Workfront

Job description

Humana, Inc. is seeking a Copywriter 2 to craft clear, compelling copy across social, digital, email, web, video, print and direct mail. You will collaborate with designers and creative leadership, refine messaging, and ensure brand voice and accessibility standards are upheld.

You will balance multiple campaigns in a fast-paced environment, leveraging GenAI tools for ideation and drafting while maintaining a high standard of quality and clarity.