Remote Copywriter II — Multi-Channel Brand Storyteller

Humana; Frankfort (KY); Remote; USD 65,000 - 89,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) retirement savings plan

Paid time off and holidays

Job summary

Humana, Inc. in Louisville, KY, is seeking a Copywriter 2 to craft clear, compelling marketing copy across social, digital, email, and more, collaborating with designers and the Creative and Content team under guidance from the Copy Manager.

The role emphasizes multi-channel writing, brand voice consistency, attention to detail, and willingness to adapt to feedback in a fast-paced, hybrid or remote environment with EST hours.

Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field.
• 2+ years of professional copywriting experience.
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs.
• Strong writing, editing, and proofreading skills.
• Ability to adapt voice and tone across audiences, brands, and channels.
• Working knowledge of accessibility and plain language standards.
• Experience partnering with designers and cross-functional teams.
• Excellent organizational and time management skills, with the ability to prioritize multiple projects.
• Ability to adhere to a process calendar.
• Experience working in collaborative, hybrid or remote team environments.

Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives.
• Partner with designers and other creatives to develop concepts and creative direction together.
• Write across multiple channels, including social media, digital, email, web, video, print, direct mail, and internal communications.
• Develop headlines, body copy, scripts, and social content tailored to audience, channel, and format.
• Write in a brand voice using plain language that is clear, accurate, and easy to understand.
• Apply platform-specific best practices and format requirements for content.
• Incorporate feedback from leadership, legal, compliance, and other partners while preserving clarity and quality.
• Explain thinking behind copy and respond to feedback constructively.
• Review work for accuracy, consistency, grammar, and style before it moves forward.
• Manage multiple projects, meeting deadlines and informing partners.
• Leverage tools including GenAI to support ideation, drafting, and iteration.
• Stay current on industry trends, platform updates, and evolving best practices.

Skills

Bachelor’s degree or higher in English

2+ years of professional copywriting

portfolio demonstrating concept-driven

Strong writing, editing, proofreading

Adapting voice across audiences, tones

Plain language standards

Experience with design collaboration

Organizational/time management

Hybrid/remote team experience

Education

Bachelor’s degree or higher in English, Communications, Advertising or related field

Job description

Humana, Inc. in Louisville, KY, is seeking a Copywriter 2 to craft clear, compelling marketing copy across social, digital, email, and more, collaborating with designers and the Creative and Content team under guidance from the Copy Manager.

The role emphasizes multi-channel writing, brand voice consistency, attention to detail, and willingness to adapt to feedback in a fast-paced, hybrid or remote environment with EST hours.