Remote Content Marketing Specialist: SEO & AI-Driven Growth

Zoom; Richmond (VA); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Content Marketing Specialist to own the creation, coordination, and optimization of content programs that connect the brand with key audiences, with SEO and AEO at the core. You will lead end-to-end blog publishing and build repeatable repurposing frameworks to extend content reach across channels.

You will transform long-form content into multi-format assets and integrate AI tools into daily workflows, collaborating with product marketing, content, web, and demand generation

Qualifications

• 2+ years of experience in content marketing, SEO, digital marketing, or a related role.
• Demonstrated SEO expertise including hands-on keyword research, on-page optimization, technical SEO fundamentals, and content strategy for organic growth.
• AEO awareness and understanding of how AI-powered search engines surface content, with experience or strong interest in optimizing for AI-generated answers and citations.
• Practical experience using AI-driven tools for content creation, optimization, and workflow automation.
• Advanced written and verbal communication skills with a clear eye for clarity, tone, and search-friendly content structure.
• Ability to manage multiple projects and deadlines simultaneously with a sense of urgency and strong organizational discipline.
• Creative, collaborative, and proactive mindset with a genuine eagerness to learn in a fast-moving environment.

Responsibilities

• Develop and execute SEO and AEO content strategies, applying on-page best practices including meta optimization, internal linking, header structure, schema markup guidance, and content freshness to drive organic and AI engine visibility.
• Own the end-to-end blog publishing process, from drafting and editing through CMS upload, formatting, and scheduling, ensuring all content is optimized for search and AI discovery from the start.
• Transform long-form content, including blogs, webinars, and reports, into derivative formats such as short-form video clips, social snippets, email copy, infographics, and audiograms for multi-channel distribution.
• Build repeatable content repurposing frameworks that maximize the reach and lifespan of every asset across channels, partnering with video and creative teams to extract high-value moments from recorded sessions.
• Integrate AI tools into daily content workflows for drafting, editing, repurposing, competitive analysis, and performance forecasting, continuously evaluating new AI automations to improve content quality and speed.
• Partner with product marketing managers, content, web, and demand generation teams to keep content programs on track, delivered on time, and aligned with campaign timelines and organizational goals.
• Brief and manage creative projects with external agencies, coordinating across internal stakeholders and external partners with strong organizational discipline.

Skills

Content marketing

SEO

AEO

AI tools

Communication

Project management

Creativity

Job description

Zoom is seeking a Content Marketing Specialist to own the creation, coordination, and optimization of content programs that connect the brand with key audiences, with SEO and AEO at the core. You will lead end-to-end blog publishing and build repeatable repurposing frameworks to extend content reach across channels.

You will transform long-form content into multi-format assets and integrate AI tools into daily workflows, collaborating with product marketing, content, web, and demand generation