Job role:Business Development Lead – Commercial & Branded
Company name:Sawhorse Productions
Location:Remote, USA
Salary: $100,000 – $120,000 Annually
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About the Job: Sawhorse Productions is a Los Angeles based, award-winning full-service creative agency turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCU, Fanatics, Toyota, Pepsi and Alo to deliver industry leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.
Our projects include:
- Branded content
- Social/Digital Content
- Broadcast campaigns
- UGC Gaming platform experiences
- Interactive/Web3 activations (AR, VR, MR, AI)
Role Overview
Sawhorse Productions is seeking a Business Development Lead to drive growth and expand partnerships across brands, studios, agencies, and entertainment properties. This role focuses on securing high-value opportunities across the commercial and branded content space – from traditional broadcast spots to digital and social campaigns, as well as marketing studio IP.
You will build and execute sales strategies, identify new opportunities, and work closely with top-tier clients to deliver bold, forward-thinking content. Success in this role means having a strong understanding of commercial marketing, media trends, and the evolving content landscape, with a passion for building relationships and creating work that stands out.
Responsibilities in this Role
- Build and manage a robust sales pipeline: Leverage market insights to identify, target, and convert high-value prospects into long-term partnerships that drive revenue growth.
- Expand and strengthen client relationships:Uncover new opportunities, increase project scope, and introduce existing clients to the full range of Sawhorse’s capabilities.
- Develop and execute targeted outreach strategies: Implement strategic outreach initiatives to engage brands, studios, agencies and partners looking for innovative marketing solutions.
- Bidding & pitch workflow: Help lead and streamline business development conversations within the high-volume pitch and bidding process.
- Establish and nurture industry relationships: Engage with key decision-makers at brands, entertainment studios and partners to drive long-term collaborations.
- Collaborate on tailored client solutions:Work cross-functionally with creative and production teams to develop compelling sales decks and customized proposals that align with client objectives.
- Leverage data-driven prospecting:Implement analytical strategies to refine outreach efforts, improve conversion rates, and maximize sales effectiveness.
- Increase Sawhorse’s industry presence:Represent the company at conferences, networking events, and industry gatherings to establish new connections and showcase our expertise.
- Track performance and optimize strategies:Monitor sales metrics, client interactions, and pipeline progress to refine approaches and ensure continued growth.
- Stay ahead of industry trends: Monitor industry trends and emerging technologies in marketing, media, and generative AI to uncover new opportunities and keep Sawhorse at the cutting edge and on the forefront of trends.
- Conduct competitor research: Analyze industry trends and competitor offerings to refine Sawhorse’s positioning and uncover market gaps.
- Enhance sales processes and CRM strategy: Improve lead qualification, CRM tracking, and overall sales workflows to increase efficiency and deal velocity.
I’m Required Qualification/Experience
A strong candidate for this position should have the following qualities:
- Proven business development experience:5+ years in business development, partnerships, or a sales-driven role, with a history of securing and expanding high-value client relationships.
- Brand partnership experience: Proven ability to identify, develop, and secure strategic partnerships with brands, studios, and partners.
- Proven success in exceeding growth targets:A track record of consistently achieving or surpassing revenue and sales goals.
- Relationship-building skills: Ability to establish and sustain long-term partnerships, leveraging strong interpersonal and negotiation skills to drive business growth.
- Sales strategy development: Experience crafting and refining sales materials, including pitch decks, proposals, and case studies, to effectively communicate Sawhorse’s value proposition.
- Industry representation: Comfortable attending and speaking at industry events, conferences, and networking opportunities to build relationships and increase brand visibility.
- Strong communication and negotiation abilities: Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
- Data-driven approach: Proficiency in business intelligence tools (e.g., ZoomInfo), LinkedIn, and CRM platforms (e.g., Airtable, Asana) to identify, track, and manage high-potential prospects.
- Strategic and analytical mindset: Ability to translate market trends and data insights into actionable business strategies that drive measurable growth.
- Self-starter with a proactive mindset: Thrives in a fast-paced, evolving environment, identifying opportunities and taking initiative with minimal direction.
- Performance-driven approach: Ability to define, track, and optimize key business development KPIs to measure success and refine strategies.
Preferred Qualification
- Experience with account-based marketing:Knowledge of strategic marketing practices to enhance client acquisition and retention.
- Multi-lingual or international experience:Ability to work across different regions and cultures to expand Sawhorse’s global reach.
- Experience with Immersive and Interactive Content: Proven experience in business development or sales with interactive experiences, UGC platforms, VR/AR, AI, and experiential activations.
Benefits you’ll enjoy on the job
- $100,000 – $120,000 plus commission
- Full Remote Opportunity
- Medical, Vision, and Dental
- PTO
- 401(k)
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