Remote Brand Experiences Manager

Hallmark Cards; Kansas City (MO); Remote; USD 105,000 - 120,000; Full time

Benefits offered by this job

Annual incentive plan

Comprehensive benefits package

Job summary

Hallmark Cards is seeking a Brand Experiences Manager to execute strategic, consumer-facing events that bring the brand to life in immersive and emotionally resonant ways. You will lead two team members and collaborate with leadership, partners, and stakeholders to ensure experiences reflect Hallmark’s identity and deliver measurable results.

The role focuses on Hallmark Christmas Cruise, Hallmark Stars Live, and future activations, with a remote setup in the U.S.

Qualifications

• Bachelor’s Degree or 4 years professional work experience.
• At least 7 years of experience in event development, brand experiences, and or management.

Responsibilities

• Strategic Planning & Leadership: Develop strategic plans for revenue-generating consumer events.
• Event Execution & Oversight: Lead planning and execution of large-scale brand experiences.
• Team Leadership: Manage two event team members with clear direction and accountability.
• Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies.
• Budget & Performance Management: Track KPIs and apply insights to improve delivery.

Skills

Leadership

Project management

Communication

Strategic thinking

Cross-functional collaboration

Education

Bachelor's Degree or equivalent experience

Tools

Event registration software

CRM / registration platforms

Job description

Hallmark Cards is seeking a Brand Experiences Manager to execute strategic, consumer-facing events that bring the brand to life in immersive and emotionally resonant ways. You will lead two team members and collaborate with leadership, partners, and stakeholders to ensure experiences reflect Hallmark’s identity and deliver measurable results.

The role focuses on Hallmark Christmas Cruise, Hallmark Stars Live, and future activations, with a remote setup in the U.S.