Brand Experiences Manager (remote)

Hallmark Corporate; Kansas City (MO); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Annual incentive plan

Benefits package

Job summary

Hallmark Cards, Inc. is seeking a Brand Experiences Manager to lead high-profile events and immersive brand experiences. You will oversee two event teammates, coordinate cross-functionally, and ensure delivery that reflects Hallmark's identity while driving measurable business results.

This role emphasizes strategic planning, budget stewardship, and strong stakeholder communication to elevate consumer engagement through experiences like the Hallmark Christmas Cruise and other activations.

Qualifications

• Bachelor's Degree or 4 years professional work experience.
• 7+ years of experience in event development, brand experiences, and/or management.

Responsibilities

• Strategic planning with brand experience leadership to drive revenue-generating events.
• Lead planning and execution of large-scale, immersive brand experiences.
• Manage and mentor two event team members with clear direction and accountability.
• Coordinate with internal and external partners to ensure alignment and seamless delivery.
• Monitor budgets, KPIs and event performance to inform future executions.
• Communicate progress and issues to senior leaders and stakeholders.
• Apply best practices to improve efficiency and consistency in event delivery.

Skills

Event development

Brand experiences

Team leadership

Project management

Stakeholder management

Education

Bachelor's degree

Job description

WHO WE ARE AND WHAT WE DO

The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Stars Live, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark's iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand's emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

WHAT YOU'LL DO & HOW IT SHAPES OUR SUCCESS

The Brand Experiences Manager plays a key role in executing strategic, consumer-facing events that bring the Hallmark brand to life in immersive and emotionally resonant ways. This role manages two event team members and is responsible for delivering high-profile experiences such as the Hallmark Christmas Cruise, the Hallmark Stars Live, and future brand activations that deepen consumer engagement and drive business results. They will collaborate closely with brand experience leadership, senior stakeholders, and internal and external partners to ensure every experience reflects Hallmark's iconic identity and delivers measurable results.

Key responsibilities include:

• Strategic Planning & Leadership: Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals.


• Event Execution & Oversight: Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery.


• Team Leadership: Manage and mentor two event team members, providing clear direction, support, and accountability throughout the execution process.


• Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints.


• Budget & Performance Management: Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution.


• Stakeholder Communication: Serve as a key point of contact for senior leaders, business partners, and vendors-communicating progress, resolving issues, and ensuring transparency.


• Operational Excellence: Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery.

This role is essential to Hallmark's future as it ensures that strategic brand experiences are executed with excellence- strengthening consumer relationships, expanding brand reach, and reinforcing Hallmark's leadership in meaningful connection.

BASIC QUALIFICATIONS

The following are required to be considered for this role:

• Bachelor's Degree or 4 years professional work experience


• At least 7 years of experience in event development, brand experiences, and or management

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

• Experience leading, managing and developing a team (e.g., direct reports).


• Experience with online registration and event application development.


• Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders.


• Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging.


• Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience.


• Proven record of leading complex projects with multiple business partners and external stakeholders.


• Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in the organization


• Exhibit corporate and interpersonal savvy and confidence leading projects and partners under tight timelines and high-pressure situations.


• Event or project management certification.


• Prior experience organizing branded consumer experiences and programs


• Prior experience with cruises, theater and/or entertainment tours


• Exemplary communication (verbal, written, consulting) and organization skills


• Commands a fast paced, high volume of change environment requiring real-time adjustment and problem solving.


• Effectively works with diverse audiences.


• Personal leadership skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude.

ADDITIONAL DETAILS

• This is a U.S.-based remote role.* We're committed to creating a connected, collaborative culture, no matter where you are. You'll have access to virtual tools, team support, and opportunities to engage and grow with us. *Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States. If based in Kansas City, this position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Hallmark Headquarters in Kansas City, MO and enjoying the flexibility of working remotely. Some meetings required in-person, many can be remote.


• The salary range for this role is $105k - $120k. Final compensation varies based on several factors


• This role is eligible for Hallmark's Annual Incentive Plan. More information will be shared during the interview process.


• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.


• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.