Remote B2B Marketing Strategist for Healthcare Tech & AI

Harris Computer; Texas; Remote; USD 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Medical benefits

Vacation & leave

401K

Zusammenfassung

MEDHOST, a division of Harris, is seeking a hands‑on B2B marketer to bring healthcare technology solutions to market through product marketing, integrated campaigns, digital marketing, and sales enablement. This remote role leverages generative AI, market research, and performance data to optimize campaigns and decision‑making.

The role collaborates across R&D, Sales, Customer Success, and other stakeholders to translate product capabilities into compelling value propositions, drive launches,

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications or related field preferred, or equivalent experience.
• 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.
• Experience in healthcare technology or enterprise technology with relevant market dynamics is preferred.
• Experience supporting product launches, positioning, buyer messaging, and sales enablement.

Aufgaben

• Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other initiatives, coordinating messaging, audiences, assets, channels, and timelines.
• Translate product capabilities and market needs into clear value propositions, differentiators, proof points, and audience-focused messaging.
• Collaborate with R&D, Sales, Customer Success, SME, and other stakeholders to understand product direction and market opportunities.
• Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, and sales tools.
• Write and edit marketing communications for clarity, persuasion, accuracy, audience relevance, and brand consistency.
• Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement.
• Plan and execute integrated marketing initiatives across web, email, search, social, webinars, and customer communications.
• Support website content, SEO, and AI visibility, including landing pages and digital experiences.
• Conduct market, customer, audience, and competitive research to inform positioning, messaging, and campaigns.
• Analyze marketing performance and stakeholder feedback to identify opportunities and improvements.
• Manage multiple projects from planning through completion with quality and deadlines.
• Adhere to MEDHOST Quality Management System and regulatory requirements as needed.
• Other duties as assigned.

Kenntnisse

B2B marketing

Content marketing

Digital marketing

Sales enablement

AI in marketing

Market research

Cross-functional collaboration

SEO

Ausbildung

Bachelor's degree

Tools

CRM

Marketing automation

CMS

Jobbeschreibung

MEDHOST, a division of Harris, is seeking a hands‑on B2B marketer to bring healthcare technology solutions to market through product marketing, integrated campaigns, digital marketing, and sales enablement. This remote role leverages generative AI, market research, and performance data to optimize campaigns and decision‑making.

The role collaborates across R&D, Sales, Customer Success, and other stakeholders to translate product capabilities into compelling value propositions, drive launches,