Regional Vice President- Varcity

WSLM Recruiting; South Jordan (UT); On-site; USD 145,000 - 195,000; Full time

Benefits offered by this job

401(k) with 4% match

Hotel discounts

Health, Dental, Vision insurance

PTO and Vacation benefits

HSA options

Job summary

Varcity, a university-inspired retirement living brand, seeks a Regional Vice President to oversee multiple campuses and drive strategic leadership across our portfolio. You will mentor Campus Executive Directors, align operations with brand standards, and cultivate university partnerships to deliver premium experiences.

The role requires travel across campuses, strong financial stewardship, and a passion for wellness and lifelong learning in luxury hospitality settings.

Qualifications

• Bachelor's degree in Business Administration or related field required; master's preferred.
• Experience leading multi-site or executive teams in luxury hospitality or senior living.
• Strong financial acumen with budgeting, forecasting, and revenue management.

Responsibilities

• Provide strategic oversight across Varcity campuses and ensure brand standards.
• Mentor Campus Executive Directors and develop leadership teams.
• Oversee budgeting, forecasting, capital planning, and occupancy performance.
• Drive exceptional member experiences and strengthen university partnerships.

Skills

Leadership

Strategic thinking

Financial acumen

Multisite leadership

Relationship building

Communication

Willing to travel

Education

Bachelor's degree in Business Administration or related field

Master's degree preferred

Job description

Regional Vice President – Varcity | Lead the Future of University-Inspired Retirement Living!

Are you a visionary leader with a passion for luxury hospitality, exceptional experiences, and operational excellence? Varcity by Western States Lodging & Management is seeking an experienced and dynamic Regional Vice President to provide strategic leadership across our portfolio of university-affiliated retirement communities.

At Varcity, we're redefining what retirement living can look like. Our innovative approach combines the energy of university life with resort-inspired hospitality, wellness, lifelong learning, and meaningful connections. We believe retirement should be a time of exploration, purpose, and possibility, and we're looking for a leader who shares that vision.

As our Regional Vice President, you'll oversee the operational and financial success of multiple Varcity campuses, mentor Campus Executive Directors, cultivate strategic university partnerships, and ensure every location delivers an exceptional member experience. This is an opportunity to shape a growing brand while making a meaningful impact on the lives of our members and associates.

What’s in it for you- Compensation & Benefits

• Competitive Pay - $170,000 annually.

The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.

• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

Eligible full-time associates are entitled to the following

• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
• Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits

What You'll Do

• Lead Regional Operations: Provide strategic oversight and operational leadership across multiple Varcity campuses, ensuring consistent execution of company goals, brand standards, and service excellence.
• Develop Exceptional Leaders: Hire, coach, mentor, and support Campus Executive Directors while building high-performing teams and fostering a culture of accountability, collaboration, and growth.
• Drive Financial Success: Oversee budgeting, forecasting, capital planning, labor management, revenue growth, occupancy performance, and expense management to achieve financial objectives.
• Elevate the Member Experience: Champion Varcity's luxury, resort-inspired hospitality standards across dining, wellness, concierge services, programming, maintenance, and campus operations.
• Bring the Varcity Vision to Life: Ensure the six pillars of Varcity's longevity ecosystem—environment, intellect, sleep, movement, connectedness, and nutrition—are thoughtfully integrated into everyday campus experiences.
• Strengthen University Partnerships: Collaborate with university leaders and strategic partners to create meaningful opportunities for lifelong learning, mentorship, athletics, arts, culture, and intergenerational engagement.
• Support Growth & Development: Lead operational readiness efforts for new campus openings, including staffing, service standards, occupancy development, and successful implementation of the Varcity operating model.
• Champion Operational Excellence: Maintain consistent operational practices, regulatory compliance, safety standards, and premium campus environments while identifying opportunities for innovation and improvement.
• Build a Strong Associate Culture: Partner with Human Resources and campus leadership to strengthen recruiting, retention, succession planning, associate development, and performance management.
• Collaborate with Executive Leadership: Work closely with WSLM leadership, Varcity Capital, university partners, and owners/investors to communicate performance, identify opportunities, and execute strategic initiatives.
• Be a Visible Brand Ambassador: Maintain an active presence throughout assigned campuses, building trusted relationships with members, families, associates, university representatives, and community partners.

What We're Looking For

• Bachelor's degree in Business Administration, Hospitality Management, Health Administration, Gerontology, Organizational Leadership, or a related field required; master's degree preferred. Equivalent combinations of education and relevant executive leadership experience may be considered.
• 7+ years of progressive leadership experience in senior living, luxury hospitality, resort management, or another high-touch residential or service environment preferred.
• Significant multi-site, regional, or executive-level operational leadership experience strongly preferred.
• Proven success leading senior-level managers, developing leadership teams, and driving operational and financial performance across multiple locations.
• Strong financial acumen, including experience with budgeting, forecasting, capital planning, occupancy growth, revenue management, and operational efficiencies.
• A sophisticated understanding of luxury hospitality, senior living operations, elevated service standards, and the expectations of a premium residential experience.
• Demonstrated ability to build strategic relationships with university leaders, investors, business partners, and community organizations.
• Exceptional communication, decision-making, problem-solving, and organizational skills.
• Ability to balance long-term strategic priorities with day-to-day operational needs while maintaining consistency across multiple campuses.
• A passion for wellness, lifelong learning, innovation, and creating meaningful experiences that help older adults remain active, connected, and engaged.
• Knowledge of applicable regulatory requirements and the ability to meet any required state qualifications or licensing standards.
• Willingness and ability to travel regularly among assigned campuses.

You Know You're Successful When

Your campuses are thriving financially, operationally, and culturally, with strong occupancy, engaged associates, and members who feel inspired by the Varcity lifestyle. Your Campus Executive Directors are confident, empowered leaders who consistently deliver exceptional results, and your university partnerships create meaningful opportunities for learning, connection, and personal growth. Most importantly, every Varcity campus reflects the warmth of our Serving You Like Family mission while delivering the elevated hospitality, wellness, and vibrant campus experiences that make Varcity a truly distinctive place to live.

About Varcity

Varcity is more than retirement living—it's a campus-life-for-life experience. Designed around the belief that curiosity, connection, and personal growth have no age limit, Varcity brings together university-inspired experiences, modern wellness, luxury hospitality, and an engaging community environment. Our campuses are places where members can continue discovering new interests, building relationships, and embracing every stage of life with purpose and vitality.

As part of Western States Lodging & Management, Varcity is guided by our mission of Serving You Like Family and our commitment to creating meaningful experiences through our Personal Touch culture.

If you're an accomplished leader who thrives on developing people, driving results, and creating extraordinary experiences, we'd love to have you help lead the future of Varcity.