Regional Vice President - ShawGrass West

Shaw Industries Group, Inc.; Calhoun (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Shawgrass, part of Shaw Industries Group, Inc., seeks a Regional Vice President to lead the regional sales strategy and drive profitable growth for artificial turf products across multiple markets. This leader will coach Territory Managers, build strong customer and channel relationships, and translate strategy into actionable market plans.

Ideal candidates have extensive B2B sales leadership experience, the ability to travel frequently, and a proven track record of delivering growth.

Qualifications

• Bachelor's degree required.
• 5+ years of B2B sales experience.
• Experience leading or developing sales professionals preferred.
• Ability to travel extensively within the assigned region.
• Strong written, verbal, presentation, and relationship-building skills with a diverse customer base.
• Proficient with CRM systems such as Salesforce.

Responsibilities

• Develop and execute the regional sales strategy.
• Coach and develop Territory Managers.
• Grow market share and profitability.
• Lead growth initiatives across markets, channels, and applications.
• Maintain and improve customer relationships and stakeholder engagement.
• Ensure disciplined use of the sales process and CRM tooling.

Skills

Sales experience

Team leadership

CRM (Salesforce)

Communication

Travel readiness

Strategic thinking

Education

Bachelor's degree

Tools

Salesforce CRM

Job description

Position Overview

Shawgrass offers premium artificial landscape products for residential and commercial use, available in various styles and grades to fit different budgets. Our synthetic turf provides year-round greenery with minimal maintenance. Shawgrass solutions are ideal for yards, commercial landscapes, pet areas, rooftops, recreation spaces, and more. Trusted by professionals, Shawgrass partners with the CrossFit Games and Justin Medeiros, featuring innovations like Creaturf. We uphold a tradition of quality and customer satisfaction, enhancing backyards, boosting curb appeal, and offering durable, pet-friendly solutions. Shawgrass is a part of Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.

Position Summary

The Shawgrass Regional Vice President develops and leads the regional sales strategy to deliver Shawgrass and broader business growth objectives. This leader is accountable for profitable growth, market-share expansion, strong customer and channel relationships, and a high-performing sales organization. Central to the role is coaching and developing Territory Managers, setting clear priorities, creating accountability, and translating strategy into action across the artificial turf market.

Location and Travel

Strong Preference for candidates that are located in Dallas/Fort Worth, Phoenix, Denver, Las Vegas, Salt Lake City, Los Angeles, Seattle, Chicago markets. This position would require travel with a frequency on average of 2-3 weeks out of the month within the market.

What You’ll Be Doing

• Build the strategy.


• Coach the team.


• Lead growth.


• Drive action.


• Deliver results.


• Develop and lead a regional sales strategy aligned with Shawgrass objectives, translating broader goals into clear market priorities, account plans, and actions.


• Lead, coach, and develop a high-performing team of Territory Managers, establishing clear expectations, accountability, and a strong performance culture.


• Identify and activate growth opportunities across markets, customer segments, channels, and applications to increase profitable sales and expand market share.


• Establish measurable goals and priorities for the sales team, monitor performance, and take timely action to keep the region on track.


• Spend meaningful time in the market with Territory Managers, providing real-time coaching, feedback, and development that strengthens sales effectiveness.


• Build and strengthen relationships with landscape architects, dealers, distributors, installers, contractors, end users, and other key stakeholders.


• Guide the team in recommending Shawgrass products, systems, and solutions that align with customer requirements, budgets, and project timelines.


• Drive disciplined business development, including prospecting, lead follow-up, customer retention, and development of priority accounts and projects.


• Ensure consistent use of the sales process and customer relationship management tools, including accurate pipeline, activity, and account management practices.


• Analyze sales results, market conditions, project activity, and competitive trends to identify gaps, anticipate opportunities, and adjust strategy.


• Maintain a strong understanding of the Shawgrass product portfolio and the applications each product serves, enabling the team to deliver effective customer presentations and solutions.


• Represent Shawgrass at customer meetings, special events, regional and national conventions, and other industry engagements.


• Foster collaboration, adaptability, and clear communication across the sales team and broader organization to leverage resources and remove barriers.


• Recruit, develop, and retain high-performing sales talent while building bench strength and future leadership capability.


• Effectively manage regional resources, including budgets, territories, account assignments, and market coverage, to maximize growth potential.


• Ensure consistent execution of Shawgrass strategies, programs, processes, and initiatives while modeling inclusive leadership and sound judgment.

Required Qualifications

• Bachelor's degree


• 5+ years of sales experience or equivalent relevant experience, including demonstrated success in business-to-business sales.


• Previous experience leading, coaching, or developing sales professionals preferred


• Ability to travel extensively throughout the assigned region and spend nights away from home when necessary.


• Effective written, verbal, presentation, and relationship-building skills with a diverse customer base.


• Ability to use a CRM platform, such as Salesforce, to manage customer relationships, sales activity, and pipeline.


• Strong business judgment, initiative, and ability to move quickly from strategy to execution.

Preferred Qualifications

• Experience in the artificial turf, landscape, hardscape, construction, project management, commercial interiors, or an adjacent industry.


• Demonstrated knowledge of regional market dynamics, customer channels, and project-based selling.


• Experience building strategy and leading sales growth


• Leadership Competencies Experience in the artificial turf, landscape, hardscape, construction, project management, commercial interiors, or an adjacent industry.


• #LI-PH1 #ShawSAL

Leadership Competencies

• Demonstrate Inclusive Leadership


• Create Strategic Plans


• Drive Results


• Lead Change


• Coach and Develop Others


• Build Customer Satisfaction


• Business Acumen


• Deliver Compelling Communication


• Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Equal Opportunity Employer

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Founded in 1967, Shaw Industries' leadership…

Founded in 1967, Shaw Industries' leadership has been built on a history of success. Over time, our products have expanded, the customers we serve have been broadened, and the technology we use has advanced, but our vision to create a better future remains the same. Exceeding our customers' expectations for quality, service and performance is at the heart of our business.

Global Flooring Provider

Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.

Operational Excellence

Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.

Award Winning

We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.

We Sustain Human Ability

At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves \"how can we minimize our impact on the environment and maximize human potential?\"

Community Partner

From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.

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