Regional Vice President Optics - East

VSP Vision Care; United States; Remote; USD 89,000 - 121,000; Full time

Job summary

VSP Vision Care is seeking a Senior Sales Manager to lead and develop the sales organization across large accounts and strategic partnerships. You will drive revenue growth, client retention, and cross-sell opportunities while guiding a team of sales professionals through coaching and performance management.

The role requires deep industry knowledge, strong communication, CRM proficiency, and the ability to travel up to 50% within the territory. Equal opportunity employer.

Qualifications

• Bachelor’s Degree in Business or related field, or equivalent experience.
• Seven years in sales or business development leading complex relationships, preferably in healthcare.
• Three years in sales management.
• Excellent written and verbal communication and presentation skills.
• Demonstrated track record in meeting sales/revenue goals with major account responsibility.
• In‑depth knowledge of products, services, customer workflows, industry dynamics, and applicable healthcare, insurance, technology, or regulatory considerations.
• Experience managing recurring‑revenue, subscription‑based, or long‑term customer relationship portfolios, including renewal, retention, and growth responsibilities.
• Proficiency with CRM, sales analytics, and forecasting tools.
• Ability to travel up to 50%.
• Must reside within territory.
• Clean DMV record.
• Ability to achieve and maintain any applicable licensing or certification requirements for any state(s) within assigned sales territory.
• Must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment.
• Optical experience preferred.

Responsibilities

• Manage, train and evaluate sales staff to achieve company goals.
• Provide leadership to sales teams responsible for acquiring, retaining, and growing client relationships.
• Formulate and implement strategic business plans for large accounts to retain and expand relationships and identify cross-sell opportunities.
• Partner with product, marketing, operations, implementation, support, and customer success teams to support retention and growth.
• Recruit, develop, coach, and retain high‑performing sales professionals and future leaders with performance management.
• Serve as a trusted advisor by providing insights on industry trends and market opportunities.
• Maintain current knowledge of products, services, technology solutions, and market dynamics to provide strategic guidance.
• Utilize sales data, pipeline analytics, and market intelligence to identify risks and opportunities and guide decisions.
• Act as liaison between departments and customers to ensure service levels and expectations are met.
• Use CRM to manage pipeline, forecast performance, and support data‑driven decisions.
• Apply value‑based, consultative selling to drive adoption and expansion of products and services.
• Negotiate and close renewal and expansion agreements within approved pricing guidelines.
• Develop sales forecasts and manage pipeline performance to hit revenue targets.
• Collaborate with marketing and product development to address customer needs and market data.

Skills

Sales leadership

Strategic account management

Communication skills

CRM proficiency

Forecasting/analytics

Travel readiness

Virtual collaboration

Industry/optical knowledge

Education

Bachelor’s Degree in Business or related field

Equivalent experience

Tools

CRM systems

Sales analytics tools

Forecasting tools

Job description

With minimal direction, manage, train and evaluate sales staff to achieve company goals. Provide leadership and direction to sales teams responsible for acquiring, retaining, and growing client relationships. Drive revenue growth, customer retention, and expansion of products and services while achieving market share and commercial performance objectives. Exercise in-depth knowledge of products, services, industry trends, customer workflows, and market dynamics to support business growth and customer value.

Formulate and implement strategic business plans specific to the needs of individual large accounts to retain and expand customer relationships, increase revenue, improve customer adoption of products and services, and identify new business and cross-sell opportunities.

Partner with product, marketing, operations, implementation, support, and customer success teams to support customer retention, expansion, and long‑term business growth.

Cultivate and develop strong business relationships with clients, prospective clients, partners, and industry stakeholders, serving as a strategic partner to support long‑term customer success, retention, and growth.

Recruit, develop, coach, and retain high‑performing sales professionals and future leaders. Establish performance expectations and provide ongoing feedback, coaching, talent development, and performance management.

Serve as a trusted advisor by providing insights on industry trends, business challenges, emerging technologies, and market opportunities

Maintain current knowledge of products, services, technology solutions, customer workflows, industry trends and competitive market dynamics to ensure accurate information and strategic guidance are provided.

Utilize sales performance data, pipeline analytics, customer insights, adoption metrics, retention trends, and market intelligence to identify risks and opportunities, guide decision‑making, and improve business outcomes.

Act as liaison between various departments and customers to ensure service levels and expectations are met. Collaborate with marketing and product development to address customer’s needs and analyze market data.

Utilize sales automation and customer relationship management systems to manage pipeline, forecast sales performance, maintain accurate records, prepare reports, and support data‑driven business decisions.

Apply value‑based, consultative selling by articulating return on investment and measurable business outcomes to customer decision‑makers to drive adoption and expansion of products and services.

Negotiate and close renewal and expansion agreements within approved pricing and contracting guidelines, protecting pricing integrity and long‑term customer value.

Develop sales forecasts, manage pipeline performance, and identify opportunities and risks to achieving revenue and growth objectives.

Job Specifications

Typically has the following skills or abilities:

• Bachelor’s Degree in Business or related field, or equivalent experience
• Seven years sales or business development experience leading complex customer relationships, preferably in healthcare, healthcare technology, software, employee benefits, insurance, or related industries.
• Three years sales management experience
• Excellent written and verbal communication and presentation skills
• Demonstrated track record in meeting sales/revenue goals with major account responsibility
• In‑depth knowledge of products, services, customer workflows, industry dynamics, and applicable healthcare, insurance, technology, or regulatory considerations.
• Experience managing recurring‑revenue, subscription‑based, or long‑term customer relationship portfolios, including renewal, retention, and growth responsibilities.
• Proficiency with CRM, sales analytics, and forecasting tools.
• Ability to travel up to 50% of the time
• Must reside within territory
• Clean DMV record
• Ability to achieve and maintain any applicable licensing or certification requirements for any state(s) within assigned sales territory.
• Must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment
• Optical experience preferred

#LI-OPTICS

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

Salary Ranges: $88,959.30 - $120,943.95

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.