Regional Sales Representative - Southeast US

Ronnoco Coffee Company; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Ronnoco Coffee Company is seeking a Regional Sales Representative to cover the Southeast region of the United States. You will be in the field, meeting customers, developing new accounts, presenting and sampling products, and helping foodservice customers find the right coffee, beverages, products, and equipment solutions for their business.

This role emphasizes hunting for new business, relationship building, and proactive service to ensure customer success.

Qualifications

• 2+ years of beverage experience in foodservice, coffee, or related industry.
• Professional sales experience, including cold calling and new‑business development.
• Strong presentation, negotiation, and closing skills.
• The confidence to walk into a prospective account and start a conversation.
• Excellent communication and relationship‑building skills.
• The ability to organize and manage a busy territory independently.
• Working knowledge of Microsoft Office and CRM/database systems.
• A high school diploma or equivalent; a college degree is preferred.
• The ability and willingness to travel throughout your assigned territory.
• The ability to lift, push, or pull up to 50 pounds and stand for extended periods when necessary.

Responsibilities

• Prospect and develop new business through cold calls, email, networking, and face‑to‑face visits.
• Identify customer needs and recommend the right mix of products, beverages, and equipment.
• Conduct product presentations, sampling, and product cuttings.
• Prepare proposals and contracts and present solutions to key decision‑makers.
• Negotiate, close, and grow new business.
• Maintain strong relationships with existing customers and identify opportunities to expand accounts.
• Stay knowledgeable about industry trends, competitors, pricing, and market conditions.
• Maintain customer and prospect activity through CRM systems.
• Provide product information and training to customer personnel.
• Deliver proactive service and help resolve customer questions and concerns.

Skills

Sales experience

Cold calling

Relationship building

Presentation skills

Negotiation & closing

Territory management

CRM proficiency

Proficient with Microsoft Office

Travel readiness

Education

High school diploma or equivalent

College degree preferred

Tools

CRM/database systems

Microsoft Office

Job description

Foodservice Coffee and Beverage Solutions

Love sales? Know foodservice? Get energized by winning new business?

We're looking for a Regional Sales Representative to support the Southeast region of the US who knows how to open doors, build relationships, and turn opportunities into long‑term customers.

This isn't a sit‑behind‑a‑desk sales role. You'll be out in your territory meeting customers, developing new accounts, presenting and sampling products, and helping foodservice customers find the right coffee, beverage, product, and equipment solutions for their business.

Why You'll Love This Role

Sell products people enjoy every day

Represent coffee, beverages, products, and equipment designed for the foodservice industry.

Your success pays

Earn a competitive base salary plus commission on all new business sales.

Build your pipeline, develop new accounts, and create lasting customer relationships.

Be more than a salesperson

Get to know your customers, understand their business, and recommend solutions that help them succeed.

What You'll Be Doing

• Prospect and develop new business through cold calls, email, networking, and face‑to‑face visits.
• Identify customer needs and recommend the right mix of products, beverages, and equipment.
• Conduct product presentations, sampling, and product cuttings.
• Prepare proposals and contracts and present solutions to key decision‑makers.
• Negotiate, close, and grow new business.
• Maintain strong relationships with existing customers and identify opportunities to expand accounts.
• Stay knowledgeable about industry trends, competitors, pricing, and market conditions.
• Maintain customer and prospect activity through CRM systems.
• Provide product information and training to customer personnel.
• Deliver proactive service and help resolve customer questions and concerns.

What We're Looking For

You may be a great fit if you have:

• 2+ years of beverage experience preferably foodservice, coffee, or a related industry.
• Professional sales experience, including cold calling and new‑business development.
• Strong presentation, negotiation, and closing skills.
• The confidence to walk into a prospective account and start a conversation.
• Excellent communication and relationship‑building skills.
• The ability to organize and manage a busy territory independently.
• Working knowledge of Microsoft Office and CRM/database systems.
• A high school diploma or equivalent. A college degree is preferred.
• The ability and willingness to travel throughout your assigned territory.
• The ability to lift, push, or pull up to 50 pounds and stand for extended periods when necessary.

Ready to Grow With Us?

If you enjoy the hunt for new business, understand the value of great customer relationships, and want to represent products people enjoy every day, we want to hear from you.

Let's build something great together.

Post Offer Background Check, Physical, Drug Screen Required, and MVR Check