Regional Sales Manager - Wholesale

Socket.dev; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Career Growth Opportunities

Competitive Pay and Benefits

Generous PTO and Parental Leave

401(K) Retirement Plan

Life/ Disability Insurance

Community Involvement

Referral Bonuses and Product Discounts

Job summary

Curaleaf is seeking a Regional Sales Manager for New York to drive wholesale sales, grow market share, and partner with executive leadership to execute growth plans. You’ll lead a field-based team, manage key accounts, and collaborate with marketing to design campaigns.

This role demands 5+ years in cannabis and 3+ years in B2B sales, a Bachelor's degree, strong organizational skills, and proficiency with MS Office.

Qualifications

• Bachelor’s degree or equivalent experience plus 5+ years in cannabis and 3+ years in B2B sales.
• Proven leadership in building and coaching sales teams to exceed quotas.
• Knowledge of cannabis regulations, standards, and market trends.
• Excellent organizational skills with ability to manage multiple priorities.

Responsibilities

• Own the Region’s success by driving wholesale sales to hit targets.
• Shape sales strategies with VP level leadership to maximize growth.
• Build new accounts and secure key relationships in target markets.
• Lead and coach a high‑performing sales team for top results.
• Collaborate with marketing to develop promotions and campaigns.
• Represent Curaleaf at industry events and trade shows to stay competitive.
• Travel up to 75% to expand Curaleaf’s market presence.

Skills

Sales Leadership

Cannabis Knowledge

Strategic Planning

MS Office Proficiency

Education

Bachelor’s degree or equivalent

Tools

Hoodie

Leaflink

Leaftrade

Job description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Job Title: Regional Sales Manager

Job Type: Full time | Exempt - Field Based

Region: New York

What You’ll Do:

• Own the Region’s Success: Drive sales across wholesale accounts in your region to hit monthly and yearly targets—your leadership will make Curaleaf the name to know.
• Strategize for Growth: Work directly with the VP of Wholesale and VP of Wholesale Planning to shape winning sales strategies that make a measurable impact.
• Build New Accounts: Tap into new markets, make strategic sales calls, and secure key relationships to ensure Curaleaf is the first choice for cannabis.
• Lead a High-Impact Team: Recruit, manage, and coach your sales team, guiding them to top performance and success.
• Drive Promotions & Campaigns: Collaborate with marketing to develop creative campaigns and events that attract and retain loyal customers.
• Stay Ahead of Trends: Represent Curaleaf at industry events, trade shows, and conferences to keep us informed and competitive.
• Travel and Connect: Get ready to travel up to 75% of the time, bringing Curaleaf’s products and vision to new and exciting markets.

What You’ll Bring:

• Education & Experience: Bachelor’s degree or equivalent experience, plus at least 5 years in cannabis and 3 years in B2B sales.
• Leadership Skills: Strong experience leading sales teams to exceed quotas and drive results.
• Cannabis Expertise: Knowledge of industry regulations, standards, and trends that keeps you on the cutting edge.
• Top-Notch Organization: Able to juggle multiple priorities while staying focused on growth goals.
• Tech Savvy: Skilled in Microsoft Office Suite, especially Excel and Word, for all things reporting and organizing.

Even Better If:

• You know the ins and outs of cannabis tools like Hoodie, Leaflink, or Leaftrade.
• You bring a creative edge to sales, using innovative strategies for promotions, campaigns, and customer education that set Curaleaf apart.

Curaleaf Pay Transparency $150,000 — $175,000 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:

Instagram: @curaleaf.usa Twitter: @Curaleaf_Inc LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision:

To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.***

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.***