Regional Sales Manager - Southwest

Appleton Finn; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Appleton Finn in the Southwest is seeking an experienced sales leader to assist the National Sales Director in planning, organizing, and attaining objectives for national and regional retailers in Food/Drug/Mass/Dollar/Club channels.

You will drive account management, broker relationships, and pricing strategies while leveraging syndicated data to optimize profitability. Travel 35–50 nights annually is expected, with strong communication and organizational skills essential.

Qualifications

• 10+ years of Consumer Goods experience with Regional and/or National accounts.
• Hands-on experience with Distributors, Account Development, Brand Building, Pricing and Broker Management.
• Strong CPG dry sales background.
• Experience with syndicated data (IRI, Spins, and key retailer reports).
• Travel required (35–50 nights) or up to 20%.
• Bachelor's degree in business or related field preferred.

Responsibilities

• Direct Customer call experience at Regional and National Retailers in the CPG Industry (Food, Drug, and Mass).
• Account Management: grow existing business while executing approved plans for profitability.
• Broker Management: work with Brokers to develop new business and increase existing business.
• Pricing/Profitability: manage price lists, promotions and budgets per customer.
• Business Review: conduct business reviews to drive growth.
• Customer Portal/Dashboard: understand shifting requirements and expectations.
• Trade Channel: understand the evolving landscape of each service channel.

Skills

Oral & written comms

Interpersonal skills

Organizational skills

Adaptability

Technical skills

CPG sales

Education

Bachelor's degree in business or related field

Job description

*Must be located somewhere between LA & DFW in the Southwest region to be considered*

Scope: To efficiently and effectively assist the National Sales Director in the planning, organization, administration, communications, presentations and attainment of the objectives for our National and Regional Retailers in Food/Drug/Mass/Dollar/Club.

Skills Required: Strong Oral and Written organizational skills, Communications skills, Interpersonal skills, Personal adaptability skills, Technical skills, Sales and Marketing skills consistent with Consumer Products Goods companies.

National Retailer Experience a plus: Walmart, Target, Walgreens, CVS, Kroger, Dollar General, Costco, Publix, Albertsons/Safeway.

• 10+ years of Consumer Goods experience with Regional and/or National accounts
• Must have a good understanding and hands on experience with the workings of Distributors, Account Development, Brand Building, Pricing and Broker Management.
• Strong (CPG) Dry Sales background.
• Experienced with syndicated data; IRI, Spins, and Key Retailer reports and portals.
• Bachelor's degree in business or related field preferred.
• Travel Required (Estimate 35-50 nights) or up to 20%.

Essential Duties and Responsibilities:

Account Management:manage and grow existing businesses while executing approved plans optimizing purchases and profitability.

• Direct Customer call experience at Regional and National Retailers in the Consumer-Packaged Goods Industry. Food, Drug, and Mass.
• Working knowledge of Health Food/Natural a plus.
• Broker Management: Manage with Brokers the ongoing development of new business and increase of existing business.
• Pricing/Profitability : Manage business to price list, approved promotions and budgets associated with each customer.
• Business Review: ConductBusiness Reviews as beneficial to growth.
• Customer Portal/Dashboard: Coordinate and understand shifting requirements, objectives and expectations.
• Trade Channel: Get to know and understand the ever-changing landscape of each trade channel we service.
• Ethical Conduct: Perform ethically under all circumstances.

Business Development: Search out new distribution opportunities for current and future company distributed or branded products.

• Budget Management: Promotional and Trade spending, personal expense and travel and related.
• Trade and Industry: Attend planned Trade and Industry shows/events where new business and/or trade relations are achieved. Coordinate same.
• Industry Knowledge: Keep updated on Food, Drug, Mass, Dollar and Club industry changes.
• Forecasting: Submit timely product, customer, new distribution gains.
• Travel: As needed to accomplish objectives. VP oversight.
• Maintain a positive, energetic and can-do attitude while open minded to learn new and different aspects of business, in and outside current skills.

Core Competencies

• Organizational Skills. Strong ability to organize one's day to day priorities to match Outcomes.
• Oral & Written Communication Skills throughout a broad Customer base.
• Interpersonal Skills. Working in a diverse environment.
• Sales and Marketing Skills consistent with Consumer-Packaged Goods Industry.