The Regional Sales Manager – New York & Connecticut builds and grows Axia by Qcells' Sales Partner channel across NY and CT. You own the full partner lifecycle in the territory: recruiting new dealers, onboarding and training them, holding them accountable to quality and volume, and growing regional revenue.
We’re looking for a residential solar sales leader who has scaled an indirect or dealer channel before and knows the Northeast market. You’ll combine strong commercial judgment with operational discipline, and you’ll be in the field with partners every week.
Axia moves like a high-growth company: fast decisions, a growing market and real room to build, with leadership and support teams invested in your success. It’s also backed by the scale and financial strength of Qcells and the Hanwha Group, so you and your partners sell with a bankable brand behind you.
Responsibilities
- Identify, qualify, and recruit high-performing residential solar Sales Partner organizations across New York and Connecticut.
- Build and work a regional target list of dealers, installers, and sales organizations; run recruiting calls from first conversation through signed agreement.
- Structure and negotiate Sales Partner agreements that protect margin and customer experience.
- Develop local lead generation strategies that feed partner pipeline.
Enable and train partners
- Onboard new partners and train them on Axia’s sales process, solar and energy storage (ESS) solutions, financing options, and value proposition.
- Lead recurring training directly or through third-party support so every partner is consistently ready to sell.
- Set and reinforce best practices that deliver an excellent customer experience through partner-led sales.
- Identify, qualify, and recruit high-performing Sales Partner organizations in the residential solar space.
- Establish and execute best practices to deliver an exceptional customer experience through partner-led sales.
Drive performance and accountability
- Deliver monthly and quarterly sales targets for the NY/CT region.
- Own regional forecasts, funnel analytics, and conversion metrics; spot trends early and act on them.
- Run partner accountability frameworks, including scorecards, business reviews, and performance improvement plans.
- Partner with the Digital Products team on tools for partner performance tracking and call auditing.
Know the market
- Track NY and CT utility, incentive, and permitting changes and translate them into partner guidance.
- Share competitive intelligence and recruiting wins with the broader East Region team.
Required Qualifications
- 5+ years managing Sales Partner or dealer channels in residential solar.
- A track record of growing revenue through indirect sales and partner enablement.
- Deep knowledge of solar PV, energy storage systems (ESS), and residential permitting and installation.
- An active network of solar sales organizations and professionals.
- Experience structuring and negotiating residential solar sales partner agreements.
- Comfort analyzing sales funnel data, reporting on it, and acting on the trends.
- A self-starter and problem solver who takes ownership, works through ambiguity, and builds what’s missing without waiting for direction.
- Strong written, verbal, and presentation skills, including executive leadership.
- Ability to travel 40-60% within New York and Connecticut, plus a valid driver’s license.
Preferred Qualifications
- Experience in a fast-paced, high-growth environment - startup-like pace and ownership, ideally inside a larger, established company.
- Direct experience selling or managing partners in the New York and Connecticut residential solar markets.
- Working knowledge of Northeast incentive and interconnection programs, such as NYSERDA NY-Sun, Connecticut’s Energy Storage Solutions program, and utility processes at Con Edison, PSEG Long Island, Eversource, and United Illuminating.
- Familiarity with NYC permitting and storage requirements.
- Experience selling third-party owned (lease and PPA) offerings alongside cash.
- CRM and reporting fluency (Salesforce or similar).
Compensation
- Includes a base salary per year, plus commission or incentive bonuses tied to regional sales performance. Final compensation is based on experience, skills and location.
Hanwha Q CELLS America Inc. (“HQCA”) is a Qcells company, one of the world’s largest manufacturers and providers of solar photovoltaic (PV) products and solutions. Headquartered in Irvine, California, HQCA has been rapidly expanding its business in North America through the expansion of products and solutions, including distributed energy solutions, direct-to-homeowner solar sales and financing, and EPC services. We provide an opportunity to be part of an exciting and growing world-class global business in an interesting and expanding industry of the future.
Physical, Mental & Environmental Demands
Mobility
- Standing 20% of time
- Sitting 70% of time
- Walking 10% of time
Strength
- Pulling up to 10 Pounds
- Pushing up to 10 Pounds
- Carrying up to 10 Pounds
- Lifting up to 10 Pounds
Dexterity
Dexterity (F = Frequently, O = Occasionally, N = Never)
Typing
F
Handling
F
Reaching
F
Agility
Agility (F = Frequently, O = Occasionally, N = Never)
Turning
F
Twisting
F
Bending
O
Crouching
O
Balancing
N
Climbing
N
Crawling
N
Kneeling
N
Salary range disclaimer
- This target salary range is for CA positions only and should not be interpreted as an offer of compensation.
The salary range is required by the California Pay Transparency Act and may differ depending on the location of those candidates hired nationwide. Actual compensation is influenced by a wide array of factors including but not limited to, skill set, education, licenses and certifications, essential job duties and requirements, and the necessary experience relative to the job’s minimum qualifications.
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