Regional Sales Manager - Northwest Region

Rock Rental LLC.; Lancaster, Northern (TX, KY); Hybrid; USD 50,000 - 75,000; Full time

Benefits offered by this job

Unlimited commission

Job summary

Rock Rental is seeking a Regional Manager to drive growth and customer success across a multi-state territory, expanding Rock Rental's presence with utility and infrastructure contractors, managing direct and dealer relationships for the fleet of hydro-excavators, sewer cleaners, jetter trucks, and related equipment.

The Regional Manager builds trusted partnerships to ensure uptime and value while aligning with operations to meet utilization, revenue, and profitability targets, with travel

Qualifications

• Bachelor's degree in business, marketing, or related field preferred.
• 5+ years of proven sales success in equipment rental or heavy equipment.
• Strong technical aptitude and understanding of equipment operation.
• Excellent relationship management, negotiation, and communication skills.
• Willingness to travel extensively within the territory.
• Valid driver's license required.

Responsibilities

• Develop and execute a territory sales strategy to drive rental utilization and revenue growth.
• Prospect and develop new accounts across hydro-excavation, industrial cleaning, sewer cleaning, and utility construction.
• Manage full sales process from lead generation to contract and handoff to operations.
• Maintain an accurate sales pipeline and forecast using CRM tools.
• Populate HubSpot CRM with ongoing customer data.
• Serve as primary relationship manager for direct accounts and dealer partners.
• Coordinate with Fleet Service Manager to ensure timely deliveries and maintenance.
• Conduct on-site equipment demos and operator walk-throughs.
• Provide market feedback on fleet demand and preferences.
• Monitor market activity and equipment utilization to spot opportunities.
• Support launches of new products and service initiatives.
• Represent Rock Rental at industry trade shows and partner events.
• Participate in weekly sales meetings and reports on pipeline.

Skills

Sales experience

CRM proficiency

Negotiation

Communication skills

Travel willingness

Education

Bachelor's degree in business or related field

Tools

HubSpot CRM

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Clinton, IA, US

Salary Range: $50,000.00 To $75,000.00 Annually

About Rock Rental:

Rock Rental provides nationwide rental solutions for hydro-excavation, sewer cleaning, industrial cleaning, and inspection applications. With a growing fleet of over 400 specialty trucks and a network of dealer partners, Rock Rental delivers industry-leading uptime, service, and value — helping customers keep operations running efficiently and safely.

Job Description:

The Regional Manager drives growth and customer success across a multi-state territory, expanding Rock Rental's presence with utility and infrastructure contractors, environmental and industrial service providers, pipeline and energy companies, and sewer cleaning and pipe inspection contractors. The role manages both direct and dealer-based rental relationships for Rock's industry-leading specialty fleet of hydro-excavators, combination sewer cleaners, jetter trucks, liquid vac trucks, and industrial air movers.

The Regional Manager builds trusted partnerships with customers and partners (dealers, company branch locations, etc.), ensuring the highest levels of uptime, service support, and value creation, while aligning closely with internal operations and service teams to meet utilization, revenue, and profitability targets.

Key Responsibilities:

• Develop and execute a territory sales strategy focused on driving rental utilization, fleet equipment sales and revenue growth.
• Prospect and develop new accounts across key markets including hydro-excavation, industrial cleaning, sewer cleaning, and utility construction.
• Manage the full sales process — lead generation, quoting, negotiation, contract execution, and handoff to operations.
• Maintain an accurate sales pipeline and forecast using CRM tools.
• Populate the HubSpot CRM tool with ongoing customer data and contact information.
• Serve as the primary relationship manager for assigned direct accounts and dealer partners fostering long-term relationships built on trust and responsiveness.
• Partner with Fleet Service Manager and Fleet Manager to ensure timely deliveries, maintenance scheduling, and rapid turnaround on down units.
• Conduct on-site equipment demonstrations and operator walk-throughs highlighting performance, ease of operation, and maintenance advantages to build customer confidence and drive rental opportunities.
• Provide market feedback on fleet demand, customer preferences to influence fleet planning and product mix.
• Monitor market and competitor activity, equipment utilization data to identify emerging opportunities.
• Support the launch of new products, partner relationships, and service initiatives within the territory.
• Represent Rock Rental at industry trade shows, association meetings, and partner events.
• Participate in weekly sales meetings, deliver updates on sales pipeline, evolving market trends within the territory, and partner engagements.

Qualifications:

• Bachelor's degree in business, marketing, or related field preferred; equivalent experience accepted.
• 5+ years of proven sales success is preferred in equipment rental, industrial sales, or heavy equipment (vacuum trucks, hydro-excavators, or similar).
• Strong technical aptitude and understanding of equipment operation, jobsite applications, and maintenance fundamentals.
• Exceptional relationship management, negotiation, and communication skills.
• Proficiency in CRM and Microsoft Office suite.
• Self‑motivated, highly organized, and results‑driven with a sense of urgency and ownership.
• Valid driver's license and ability to travel extensively within the assigned territory with weekly overnight hotel stays commonplace.
• Base salary range $50,000 - $75,000, plus an unlimited commission structure that rewards high performance