Regional Sales Manager (DSD)

CELSIUS; North Carolina; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental & Vision benefits

401(k) with company match

10 vacation days per year

Life insurance

Identity theft and legal services

Job summary

A leading beverage company is seeking a Regional Sales Manager in North Carolina. This full-time role involves driving distributor partnerships, leading a field sales team, and executing regional business plans. The ideal candidate has over six years of experience in sales and people management within the beverage or consumer packaged goods industry. The company offers a comprehensive benefits package and a competitive salary range of $80,000 to $100,000 annually, plus bonuses, with extensive travel across the assigned territory.

Qualifications

• 6+ years in sales and people management in beverage or CPG industry.
• Strong communication and stakeholder engagement skills.
• Experience with DSD networks and performance management.

Responsibilities

• Lead a field sales team and DSD distributor network.
• Develop regional business plans aligned with national goals.
• Deliver strategic presentations to key accounts.

Skills

Sales management

Distributor engagement

Team leadership

Communication skills

Stakeholder engagement

Retail execution

Education

Bachelor’s degree in Business or Marketing

Tools

Excel

CRM platforms

Sales analytics tools

Job description

Base Pay Range

$80,000.00/yr - $100,000.00/yr

Field-Based

Located in North Carolina, Kentucky, Tennessee, and Alabama; role requires presence in assigned market.

People Management Responsibilities

Yes

Role Type

Full-Time

Salary Range

$80k-$100k, plus bonus and incentives

Position Overview

As the Regional Sales Manager, you’ll be the driving force behind distributor partnerships and field team leadership across your assigned territory.

This is your opportunity to shape retail execution, accelerate sales growth, and scale the CELSIUS® brand through a deep understanding of route-to-market strategies, especially Direct Store Delivery (DSD).

You’ll bring a proven track record in sales management, distributor engagement, and team leadership—paired with a passion for energy beverages and high-performance brands.

Company Overview

This is the future of modern energy. We’re a global consumer packaged goods company based in Boca Raton, FL, with a proprietary, clinically proven formula for its master brand CELSIUS®. CELSIUS® is a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category.

Our portfolio includes Alani Nu, a premium active nutrition and better-for-you brand expanding our reach across the health and wellness space.

We pride ourselves on empowering our people, fostering inclusivity, innovation, and the belief that great ideas can come from anywhere.

Key Responsibilities

• Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility.
• Develop and execute regional business plans in alignment with national goals.
• Foster distributor accountability through performance metrics, sales targets, and territory reviews.
• Deliver strategic presentations to key accounts and regional customers.
• Conduct market surveys to assess product performance and competitive landscape.
• Collaborate with field marketing to execute events and brand activations.
• Resolve escalated customer concerns and maintain high service standards.
• Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership.
• Oversee new hire onboarding, training, and performance development for team members.
• Support innovation launches with targeted forecasting and retail support.
• Manage budget planning, program execution, and administrative compliance.

Qualifications

• Experience: 6+ years in sales and people management within the beverage or consumer packaged goods (CPG) industry.
• Education: Bachelor’s degree in Business, Marketing, or related field.
• Strong communication and stakeholder engagement skills.
• Experience with DSD networks and distributor performance management.
• Proficiency with Excel, CRM platforms, and sales analytics tools.
• Knowledge of retail execution, merchandising, and market activation strategies.
• Willingness to travel extensively across the assigned territory.
• Valid U.S. driver’s license; clean driving record required.

Benefits

• Comprehensive Medical, Dental & Vision benefits.
• Long- and short-term disability.
• Life insurance.
• 10 vacation days per year subject to accrual policy.
• 11 company paid holidays.
• 401(k) with company match.
• Identity theft and legal services.

EEO Statement

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [e-mail].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.