Regional Sales Manager – Charlotte

Sauer Brands, Inc.; Charlotte (NC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401K

Vacation and holidays

Tuition reimbursement

Life insurance

Disability insurance

Other voluntary insurance options

Job summary

Sauer Brands, Inc. is seeking a Mid-Atlantic Regional Sales Manager to drive regional volume, forecast accuracy, and trade promotion execution across assigned accounts in the Mid-Atlantic.

You will manage direct customer calls, broker relationships, and the allocation of trade funds to optimize assortment, pricing and shelf effectiveness. The role emphasizes leadership, data-driven decision making, and collaboration with cross-functional teams to deliver KPIs and growth for Sauer Brands within

Qualifications

• Significant experience in consumer packaged goods selling.
• Retail grocery channel experience required.
• Proven ability to manage relationships with multiple accounts.
• Experience with forecasting, broker management and trade plans.

Responsibilities

• Achieve regional sales objectives and volume goals.
• Lead regional broker partner team and direct customer management.
• Manage trade funds, planning and promo spend to support plans.
• Develop customer plans within budget and deliver timely business updates.
• Present annual marketing plans to retailers and execute across accounts.
• Lead the regional broker sales team and cross-functional collaboration.

Skills

CPG selling experience

Retail grocery experience

Relationship management

Forecasting & analytics

Team leadership

Education

BS/BA in business or related discipline

Advanced degree preferred

Job description

Posted Monday, August 3, 2026 at 4:00 AM

Overall Goal of Position:

The Mid-Atlantic Regional Sales Manager position is accountable for the achievement of regional volume objectives forecast accuracy, trade promotional management & execution, distribution targets, new item speed to shelf, SRP management, and retail shelf & display execution. The RSM position is responsible for delivering creative, fact-based solutions and thought leadership that will help build Sauer Brands at assigned customers.

Job Summary:

Responsible for proactively managing, analyzing, evaluating and holding the accountability for the overall business plan to meet all volume, profit and share objective. Primary focus is to (a) Achievement of sales objectives and specific volume goals through Direct Customer Call Point plus Regional Broker Partner Team focused on the management, execution of account trade plans and brand strategies that will meet key performance indicators (KPIs), (b) manage relationship with customers, customer facing trade management, forecasting, broker management, and internal reporting & resources (c) manage trade promo and spending plans, operations item level forecasting and profitability of assortment mix. The Mid-Atlantic Regional Sales Manager will report to the Sr Director of Sales - East.

Key Duties and Responsibilities:

• Achievement of sales objectives and specific volume goals through direct customer management plus regional broker partner management, execution of account plans and brand strategies.
• Focus on achievement of optimal MAPS (Merchandising, Assortment, Pricing and shelving) by account.
• Manage trade funds, reporting, planning and spending to support marketing and promotional plans, help determine pricing and distribution, customer presentations and negotiating with accounts in a direct sales environment and broker managed conditions.
• Develop and deliver customer plans to achieve objectives within budget.
• Deliver short- & long-term solutions through best practice thought leadership.
• Present annual marketing plans to retail grocery customers (distributors, direct and indirect grocery retailers) and execute plans across a diverse customer base.
• Lead the regional broker sales team within the geography.
• Work closely cross functionally to produce timely business updates for senior leadership.

Performance Standards (the criteria that will be used to evaluate performance):

• Key Performance Indicators Commercial-Revenue, Volume Mix, Distribution, Trade Spend
• Brand Health-Share growth, Distribution growth, Velocity per ACV point, channel development, net price growth
• Spending Effectiveness - Pricing and margin optimization, Trade spending optimization
• What you do and how you act
• Leadership and contribution to overall success of SBI
• Personal Effectiveness-meeting timelines and productivity requirements (quantity and quality of work)
• Personal interaction, communication and teamwork with internal and external parties, consistent with our values.

What We Are Looking For:

• Personal Characteristics
• Entrepreneurial drive and the desire to “build a business”
• Outgoing, energetic, and results oriented personality
• Overall confidence in one’s abilities and comfortable communicating the facts
• Smart, creative and inquisitive
• Integrity-Does the right thing even when no one is looking
• Disciplined approach, and accountable for KPIs
• No excuses mindset
• Dependable team player with positive attitude
• Personal values that mesh with SBI values
• Performance History
• Documented history of making improvements in assigned work area/responsibilities
• Stellar references based on contributions and performance
• Demonstrate proficiency in the following areas:
• Ability to present information, internally and externally, in a succinct manner to drive to decision making.
• Skilled at building relationships with key stakeholders, including customers, brokers and internal cross functional teams.
• Utilize data to analyze situations and make decisions.
• Understanding of forecasting models and tools.
• Ability to work and thrive under time constraints and prioritize responsibilities.
• Demonstrated strategic thought leadership.
• Team oriented, collaborative, diplomatic, and flexible.
• Drive to compete and win every day!
• Education & Experience:
• BS/BA degree in businessor related technical discipline. Advanced degree preferred.
• 10 -15 years of CPG selling experience desired, with a minimum of 5 years of significant interactions with relevant accounts.
• Retail grocery experience is required.
• Preferred candidate will have direct selling experience to Food Lion, Harris Teeter, Ingles, The Giant Company, Giant Foods and UNFI experience a plus.
• Condiment and Spice experience a plus.
• Specialty distributor experience a plus.
• Other:
• Locations: Charlotte, NC or Raleigh, NC
• Travel required (25%)

What Is In It For You:

Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason, we offer a Comprehensive Benefits Plan that includes the following:

• 401K
• Vacation, Sick Days and Holidays
• Flexible Spending Accounts
• Tuition Reimbursement
• Employee and Dependent Life Insurance
• Voluntary Disability Insurance
• Other Voluntary Insurance Options

Sauer Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.