Regional Sales Manager

Holganix; St. Johns (MI); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading agricultural innovation company is seeking a Regional Sales Manager for the Michigan territory. This role involves coaching and developing sales teams while owning the territory growth plan. The ideal candidate has substantial experience in agricultural sales, with a strong track record of meeting sales targets. The position requires frequent travel and a valid US driver's license. Join a passionate team focused on revolutionizing agriculture through innovative solutions.

Qualifications

• 5–10 years of experience in agricultural sales or related fields.
• Minimum of 2–3 years in a managerial or supervisory role, preferably managing a sales team.
• Proven track record of meeting or exceeding sales targets.

Responsibilities

• Develop high-performing salespeople and coach them through leading indicators.
• Own the Hive’s territory growth plan and strategic campaigns.
• Will travel extensively within the assigned region.

Skills

Sales experience

Communication skills

People management

Data analysis

CRM proficiency

Education

Bachelor’s degree in Agriculture or related field

Job description

The Holganix team is searching for a Regional Sales Manager to lead our sales unit and growth strategy across the Michigan territory.

At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution to primarily farmers, landscapers, golf courses, and performance turf users across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.

We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you’ll be at the center of helping us scale operations and streamline our internal infrastructure.

This position is based in Michigan (Remote with Regional Travel)

Role Purpose

The Hive Leader (Regional Sales Manager) is the cultural and performance anchor of a Thrive Hive — a cross-functional, self-contained sales pod. This leader develops high-performing salespeople, coaches through leading indicators, and serves as the trusted face of Holganix at grower meetings. Their mission is to create conditions for thriving, not just closing.

Key Responsibilities:

Coaching & Development

• Conduct weekly 1:1s to develop rep skills, mindset, and territory strategies
• Lead team learning sessions, performance retrospectives, and ride-alongs
• Drive role clarity, accountability, and growth trajectories

Hive Performance & Operations

• Run weekly Hive meetings (pipeline reviews, metrics, rituals)
• Own the Hive dashboard and lead indicators (soil tests, demos, grower meetings)
• Remove blockers and align cross-functional resources (agronomy, CRM, logistics)

Cultural Leadership

• Embody and promote Thrivability values
• Design rituals, recognition systems, and storytelling practices
• Mentor emerging leaders and uphold team standards

Strategic Execution

• Own the Hive’s territory growth plan and strategic campaigns
• Present and close at key grower meetings
• Partner with Agronomists and support roles to maximize customer value

Traits of a Great Hive Leader

• Presence: Commands respect and builds trust in public forums
• Coachability: Models growth mindset and teaches through questions
• Commercial IQ: Strong closer with group dynamic awareness
• System Thinker: Optimizes flow between roles, resources, and rhythms
• Culture Carrier: Protects and promotes the Thrive Hive identity

Requirements:

• Bachelor’s degree in Agriculture, Agribusiness, Agricultural Engineering, Business Administration, or a related field.
• 5–10 years of experience in agricultural sales or related fields.
• Minimum of 2–3 years in a managerial or supervisory role, preferably managing a sales team across regions.
• Proven track record of meeting or exceeding sales targets.
• Market Knowledge: Deep understanding of the agricultural market, crop cycles, rural customer behavior, and competitive landscape.
• People Management: Ability to recruit, train, motivate, and manage regional sales teams.
• Territory Management: Experience in managing large geographic territories and rural outreach.
• Communication: Strong verbal and written communication skills in English and regional/local languages.
• Data Analysis: Ability to use CRM tools and interpret sales reports, KPIs, and market trends.
• Customer Relationship Management: Strong focus on building relationships with key clients, distributors, and channel partners.
• High integrity and ethical standards.
• Self-motivated with a strong sense of ownership.
• Willingness to travel extensively within the assigned region.
• Valid US driver's license