Regional Sales Manager

NutraBrands; Salt Lake City (UT); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Better Being Co. is seeking a Regional Sales Manager to lead the field sales team within an assigned region and manage key regional accounts. The role focuses on driving regional sales performance, expanding distribution and market share, and coaching Area Sales Representatives.

Responsibilities include developing account plans, promoting strategies, and leading reviews with Sales leadership to drive growth and optimize account performance across the region.

Qualifications

• 5+ years of sales experience in natural products or health and wellness.
• 5+ years selling to health food stores or related retail accounts.
• Proven ability to manage key accounts and lead a sales team.
• Strong relationships, distribution expansion, and growth opportunity identification.
• Excellent communication and presentation skills.

Responsibilities

• Develop and maintain relationships with regional key accounts, chain locations, buyers, and other contacts via regular visits.
• Own regional key account strategy and expansion of distribution and market share.
• Lead account reviews with Sales leadership, outlining performance, opportunities, risks, and actions.
• Lead, coach, and develop Area Sales Representatives within the region.
• Collaborate with team to expand distribution, improve promotional effectiveness, and strengthen retailer relationships.
• Travel 50‑60% within the region as needed.

Skills

Key account management

Team leadership

Account planning

Analytical skills

Communication

Tools

CRM software

AI tools

Job description

About Us

At Better Being Co. we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that's helping create meaningful and lasting change in the healthcare industry.

Job Summary

Better Being is looking for a Regional Sales Manager to lead the HFS field sales team within an assigned region while managing key regional accounts. This position is responsible for driving regional sales performance, developing key account relationships, expanding distribution and market share, and coaching and developing Area Sales Representatives.

Essential Functions

Key Account Management

• Develop and maintain strong relationships with regional key accounts, chain locations, buyers, and other key customer contacts through regular account visits and business engagement.
• Own regional key account strategy and execution, identifying opportunities to expand distribution, increase market share, strengthen core product placement, and improve promotional effectiveness.
• Analyze account performance, market conditions, customer needs, and available industry data to identify growth opportunities and inform account strategies.
• Develop and execute account plans, promotional strategies, and initiatives that support customer needs and company sales objectives.
• Lead monthly and quarterly key account business reviews with Sales leadership, providing updates on performance, opportunities, risks, priorities, and recommended actions.
• Maintain ownership and accountability for regional key account activity, relationships, and results.
• Leverage available technology and AI tools to support account analysis, validate conclusions, improve efficiency, and inform decision‑making.

Regional Sales Leadership

• Lead, coach, and develop Area Sales Representatives within the assigned region, establishing priorities and reinforcing accountability for sales execution.
• Guide the team in expanding distribution, increasing market share, improving promotional effectiveness, and strengthening retailer relationships.
• Partner with Area Sales Representatives to establish effective territory routing and account priorities while providing in‑field coaching and development.
• Strengthen execution of company sales, education, and customer marketing initiatives throughout the region and communicate performance, market trends, and business opportunities to Sales leadership.
• Recruit and interview Area Sales Representatives as needed.
• Participate in sales leadership meetings, customer meetings, industry events, and trade shows.

Additional Responsibilities

• Promote collaboration and teamwork across field sales, inside sales, and other business partners to support sales objectives.
• Must reside within the assigned region and be able to travel approximately 50‑60% of the time throughout the region, including overnight travel as needed.
• Support company, department, and safety policies, procedures, programs, and initiatives while maintaining a safe and professional work environment.
• Perform other duties and special projects as assigned.

Job Qualifications

• 5+ years of sales experience in the natural products industry, preferably within supplements, health and wellness, or a related consumer products environment.
• 5+ years of experience selling to health food stores or related retail accounts.
• Demonstrated experience managing key accounts and leading, coaching, or developing a sales team.
• Demonstrated ability to build customer relationships, expand distribution, and identify sales growth opportunities.
• Strong understanding of retail sales, account management, promotional strategy, and territory management.
• Strong analytical and problem‑solving skills with the ability to interpret sales and account data and translate findings into actionable business recommendations.
• Strong written and verbal communication and presentation skills with the ability to effectively communicate with customers, sales teams, and leadership.
• Ability to manage multiple accounts, team priorities, and business initiatives in a geographically dispersed environment.
• Proficiency with standard business and sales technology and the ability to effectively leverage available reporting, analytical, and AI tools.

Physical Requirements

While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk, and hear.

Employee must exert up to 30 lbs. of force occasionally, up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.

Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.

This position requires extended periods of sitting