Regional Sales Manager

California Roof Pros; Concord (CA); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Laptop

Phone

Vehicle allowance

Paid time off

Paid sick leave

Six paid holidays

CalSavers retirement plan

Job summary

California Roof Pros, a GAF Master Elite residential roofing contractor, seeks a Regional Sales Manager based in Concord, CA. You will lead the in-home sales team across the SF Bay Area, drive revenue, and maintain gross margins by enforcing standards from closing through production.

You will recruit and coach a growing team, ensure CRM discipline, and manage a rigorous pipeline. The role blends field time with office leadership in a fast-paced, expanding company.

Qualifications

• 5+ years selling residential roofing in-home with a proven production record.
• 2+ years managing a roofing sales team of 5+ reps, with measurable results.
• Retail re-roof experience with homeowner-funded pricing and margin focus.
• Knowledge of asphalt shingle, tile, metal, low-slope systems; familiarity with GAF lines.
• Ability to inspect roofs, measure (EagleView or Hover), write a scope and price accordingly.
• Daily CRM discipline; manage the team from the pipeline and CRM.
• Valid CA driver license with clean record; field + office work.
• Based in SF Bay Area; Concord office; no remote option.
• Spanish fluency is a plus; experience opening new offices/territories is a plus.

Responsibilities

• Own signed revenue and gross margin for the Bay Area sales team; manage commission targets.
• Recruit, hire, onboard and coach 12 reps (grows to 25+ in 12 months).
• Lead daily sales huddles and weekly pipeline reviews in the CRM.
• Ensure first contact within one hour and strong show-up rates for appointments.
• Guarantee quality proposals with photos, measurements, scope and price.
• Handoff to production with comprehensive CRM notes, photos, scope and job tags.
• Price changes require signed change orders before work starts.
• Provide weekly forecast by rep: revenue, margin, deposits.
• Join reps on ride-alongs; oversee pricing and product packages.

Skills

Roofing sales

Team leadership

CRM discipline

In-home selling

Tools

EagleView

Hover

Job description

California Roof Pros is a GAF Master Elite certified residential roofing contractor (CSLB #1158153) headquartered at 5650 Imhoff Drive, Concord, CA. We replace and repair roofs across the San Francisco Bay Area and Sacramento, and we are opening additional locations across California. Every job runs through one CRM from first call to final payment, and the company is built to add cities, offices and sales teams on the same system.

The role

The Regional Sales Manager owns residential re-roof sales across the SF Bay Area: East Bay, Peninsula, South Bay, North Bay and San Francisco. You lead the in-home sales team, you set the closing standard, and you are accountable for signed revenue and gross margin on every deal your team writes. You report to the CEO and work with the General Manager and the Production Manager so that what sales signs, production can build on time and at margin.

This is a full-time, W-2 leadership role based at the Concord office, with regular field time in homes and on roofs with your reps. Roofing sales experience is required. We train every hire on our CRM and process. Roofing knowledge is a condition of hire.

What you will own

• Signed revenue and gross margin for the Bay Area sales team. Reps earn full commission at 42% gross profit margin or better and nothing below 35%. You hold the team to that line on every proposal.
• Recruiting, hiring, onboarding and coaching in-home sales reps. The team is 12 reps today and grows to 25 or more across the region within 12 months.
• Daily sales huddles and a weekly pipeline review in the CRM. Every open lead has a next step, a date and an owner.
• Speed to lead. Qualified appointments come from our call center and arrive in the CRM. You own the standard for first contact within one hour and the show-up rate on set appointments.
• Inspection and estimating quality. Every proposal carries photos, measurements, a written scope, the right material package and the correct price before it goes to the homeowner.
• Deposit collection at signing and a clean handoff to production under our Sales to Production SOP: notes, photos, scope and job tags complete in the CRM on the day the contract is signed.
• Change orders. Scope changes get priced and signed before the crew does the work.
• The weekly forecast: signed revenue, gross margin, appointments set, appointments run, closing rate and projected deposits, by rep and for the region.
• Ride-alongs. You are in homes and on roofs with your reps every week.
• Pricing and product. You keep the price sheet and material packages current with our preferred supplier pricing and GAF Master Elite programs, including Golden Pledge warranties.

What success looks like

First 30 days. You have ridden with every rep, reviewed every deal lost in the last 60 days, and published a rep scorecard: appointments run, closing rate, average job size, gross margin and deposit collected at signing.

First 90 days. Every proposal meets the estimating standard before it reaches a homeowner. Handoffs to production are complete in the CRM on signing day. The region closes 35% or better of qualified appointments run.

Year one. The Bay Area team signs $750,000 or more per month at 45% or better gross profit, with 15 or more productive reps across the region. Signed jobs are built within 14 days and progress payments arrive on schedule because the scope and price were right at signing.

Requirements

• 5 or more years selling residential roofing in home, with a documented record of personal production.
• 2 or more years managing a roofing sales team of 5 or more reps, with team revenue and closing-rate results you can show.
• Retail re-roof experience. Our market is homeowner-funded replacement, with Roof Chief financing available, and our pricing holds to a gross margin floor.
• Working knowledge of asphalt shingle, tile, metal and low-slope systems, and of GAF product lines and warranty programs.
• Ability to inspect a roof, measure it (EagleView or Hover), write a scope and price it against a material and labor sheet.
• Daily CRM discipline. You run your team from the pipeline, and you expect the same from every rep.
• Comfortable on ladders and roofs, with a valid California driver's license, a clean driving record and a reliable vehicle.
• Based in the SF Bay Area with the Concord office as your home base. This role is in the field and in the office, with no remote option.
• Spanish fluency is a plus.
• Experience opening a new sales office or territory is a plus.

Compensation and logistics

• Full-time, W-2, exempt.
• Base salary: $60,000 per year, paid weekly. On-target total compensation of $200,000 to $350,000 per year, driven by team volume and close rate. Top performers exceed this range.
• Monthly commission on your team's signed revenue. The rate rises with the team's close rate, and commission is paid on jobs that finish at target gross margin.
• 10% commission on jobs you sell yourself, paid weekly.
• Company laptop and phone, vehicle allowance for field work, paid time off, paid sick leave, six paid holidays, and a CalSavers retirement plan.
• Location: Concord, CA office, with field coverage across the SF Bay Area. Start date as soon as available.

California Roof Pros is an equal opportunity employer. Employment is contingent on a background check and a DMV record check.