Regional Sales Manager

Sahlen Packing Co.; Buffalo (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k) match

Health and dental insurance

Mileage reimbursement

Profit-sharing program

Job summary

Sahlen Packing Co. is seeking a driven Sales Manager to lead regional execution, strengthen distributor partnerships, and translate strategy into results.

The role focuses on managing distributors/brokers, driving volume and profitability, and collaborating with national accounts and marketing to ensure effective local execution. Local travel is expected, with a strong emphasis on ROI and performance reviews.

Qualifications

• Bachelor’s degree preferred in business, marketing, or related field.
• 3+ years of progressive sales experience in CPG, foodservice, or protein/meat categories.
• Experience managing distributors, brokers, or regional sales territories.
• Strong analytical skills with data interpretation.
• Highly organized with planning and prioritization abilities.
• Willingness to travel locally.

Responsibilities

• Own regional volume, distribution, profitability, and execution objectives in alignment with corporate goals.
• Translate company strategy into clear, actionable regional plans and priorities.
• Establish performance expectations with distributors and broker partners, ensuring alignment on goals, standards, and accountability.
• Hold distributors and brokers accountable through structured reviews, KPIs, scorecards, and consistent field engagement.
• Proactively identify performance gaps, root causes, and corrective actions, escalating issues when appropriate.
• Drive distribution gains, promotional execution, pricing compliance, and merchandising standards across the region.
• Maintain a regular, documented field presence including market visits, store audits, ride-alongs, and customer meetings.
• Partner closely with national accounts, marketing, and internal stakeholders to ensure strong local execution of company initiatives.
• Analyze sales performance, trends, pricing, and competitive activity to identify risks and growth opportunities.
• Support new item launches, promotional programs, and pricing initiatives from planning through execution.
• Evaluate promotional effectiveness and provide insights to improve ROI and future planning.
• Serve as a visible regional ambassador for the Sahlen brand with customers, distributors, brokers, and industry partners

Skills

Sales experience

Analytical skills

Planning & organization

Communication

CRM tools

MS Excel

PowerPoint

Education

Bachelor's degree preferred

Tools

CRM tools

Microsoft Excel

PowerPoint

Job description

Want to work for a company with deep roots, a strong brand, and a hands-on approach to winning in the marketplace?

Sahlen Packing Co. is seeking a driven Sales Manager to help lead regional execution, strengthen distributor partnerships, and turn strategy into results.

Key Responsibilities

• Own regional volume, distribution, profitability, and execution objectives in alignment with corporate goals
• Translate company strategy into clear, actionable regional plans and priorities
• Establish performance expectations with distributors and broker partners, ensuring alignment on goals, standards, and accountability
• Hold distributors and brokers accountable through structured reviews, KPIs, scorecards, and consistent field engagement
• Proactively identify performance gaps, root causes, and corrective actions, escalating issues when appropriate
• Drive distribution gains, promotional execution, pricing compliance, and merchandising standards across the region
• Maintain a regular, documented field presence including market visits, store audits, ride-alongs, and customer meetings
• Partner closely with national accounts, marketing, and internal stakeholders to ensure strong local execution of company initiatives
• Analyze sales performance, trends, pricing, and competitive activity to identify risks and growth opportunities
• Support new item launches, promotional programs, and pricing initiatives from planning through execution
• Evaluate promotional effectiveness and provide insights to improve ROI and future planning
• Serve as a visible regional ambassador for the Sahlen brand with customers, distributors, brokers, and industry partners

Success in This Role Looks Like

• Distributors and brokers clearly understand expectations, priorities, and performance standards
• Regional plans are executed consistently with strong follow-through and accountability
• Promotional programs are communicated, executed, measured, and improved over time
• Execution issues are identified early and addressed through coaching, corrective action, or escalation
• The region consistently delivers against volume, distribution, profitability, and merchandising goals
• Leadership has clear visibility into regional performance, challenges, and opportunities through structured reporting and communication
• The role operates independently, proactively managing priorities and resources to drive results

Qualifications

• Bachelor’s degree preferred (Business, Marketing, or related field)
• 3+ years of progressive sales experience in CPG, foodservice, or protein/meat categories
• Demonstrated success managing distributors, brokers, or regional sales territories
• Strong analytical skills with the ability to interpret data and turn insights into action
• Highly organized with strong planning, prioritization, and follow-through skills
• Comfortable delivering direct feedback, managing performance, and driving change
• Self-motivated professional who operates with urgency, accountability, and minimal supervision
• Some travel required including local market development
• Proficiency in Microsoft Excel, PowerPoint, and CRM tools (experience with syndicated or distributor data a plus)
• Family-oriented culture with a collaborative, team-first environment
• Competitive compensation commensurate with experience
• Profit-sharing program
• Mileage reimbursement for business travel
• 401(k) plan with company match
• Comprehensive health and dental insurance coverage
• $80K - $120K / yr salary depending on background and experience