Regional Sales Executive

Royal Cup, Inc.; Seattle (WA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401(k) matching

Paid vacations & holidays

Job summary

Royal Cup, Inc. is seeking a Regional Sales Executive in Seattle to drive new business growth within an in-market geographic area.

You will focus on building relationships with procurement leaders, F&B Directors, GMs, and operations leaders across Healthcare, Senior Living, Food & Beverage, and Hospitality. You will spend the majority of your time in the field, developing deep knowledge of our value proposition and turning insights into new accounts.

Qualifications

• 2-4 years of sales or related experience.
• Bachelor's degree or equivalent + business acumen.
• Excellent written and verbal communication skills.
• Willingness to travel for meetings and events.

Responsibilities

• Spend the majority of your time in market, building relationships in assigned geography.
• Engage decision-makers and drive new accounts within Healthcare, Senior Living, Food & Beverage, and Hospitality.
• Develop fluency in Royal Cup and Farmer Brothers value propositions for target industries.
• Maintain an accurate, current pipeline in our CRM system and hand off closed accounts to Regional Account Manager.

Skills

2-4 years sales experience

Excellent communication

Willing to travel

MS Office proficiency

Education

Bachelor's degree in business administration or related field

Tools

CRM (C4C)

Job description

At Royal Cup, we embody a winning spirit that extends far beyond friendly competitions and games. We believe in achieving victory in everything we do, and as a united team, we know there is not a challenge we can't conquer.

While luck may play a small role, true success comes from having a clear vision, a strong mission, and unwavering standards. These foundational elements lie at the heart of our employees' ongoing experience as valued “Cuppers.”

Our vision is to become the Chosen Partner to Customers Nationwide, establishing ourselves as the proven industry leader in sourcing, roasting, blending, and distributing exceptional coffee, tea, and affiliated beverages. To accomplish this, we hold ourselves accountable to a set of industry-leading standards that revolve around enhancing our customers' experiences and driving operational excellence. We can’t accomplish this without a dedicated team across the nation who are committed to living out our standards each day.

Our standards are what set us apart. They guide our actions, shape our culture, and fuel our success.

• One Team, One Cup: Respect for one another, our customers, and our prospects. No Silos, each of us working together for the good of the whole.
• VICTORS, Not Victims: Challenges are opportunities in disguise. We are problem solvers who approach obstacles with optimism, turning them into steppingstones for growth and success.
• AS IF: All change happens by the “As If” principle. We act, speak, and think “as if” until we become the embodiment of our vision.
• Patience, Fortitude, and Resiliency: We have the patience to stay on our path and tolerate obstacles until we get the desired outcome, the fortitude to answer why we do what we do, and the resiliency to bounce back from setbacks.
• Nitty Gritty: We maintain an unwavering focus on the tasks at hand, ensuring that what needs to be accomplished today aligns with our longer-term objectives.
• Match Me!: A byproduct of all of our other standards. It is bringing the best version of ourselves to work each day, embodying our standards, and holding everyone around us accountable to them.

Join us, embrace our winning mindset, and embark on a fulfilling career that will leave an indelible mark on our industry and the lives of our customers. Together, we will redefine what it means to be the best.

One Team, One Cup!

Benefits at Royal Cup

We want our benefits to work for you.

Employee and Family Wellness

Health, Dental, and Vision plans are available to help keep you and your family healthy and happy!

Employee Assistance Program

For the times when things just “aren’t right” - help is available to you and your family.

Disability Coverage

Whether for a short period or for a long period, we make sure you have coverage.

Life Insurance

Company-paid life insurance is provided for all employees. Optional term life coverage and Accidental Death & Dismemberment amounts are available as well.

Retirement Savings

Employee 401(k) participation with annual Company matching contributions will help prepare you for future retirement!

Tuition Reimbursement

We want to support your higher education goals!

Paid Vacations and Holidays

We believe our employees need to relax, rejuvenate, and get ready to re-engage.

Flexible Spending Account Plan

The FSA Plan allows you to save significant amounts on your medical (includes dental and vision) expenses and dependent care expenses.

Other Benefits

Smoking cessation program (free to employees and family), Jury duty leave, military service leave, and paid funeral leave, Uniforms are provided for certain positions, Discounts on employee purchases

The Royal Cup, Inc. Health Insurance Plan provides these links to access machine readable files as required by the Transparency in Coverage Rule. The files include negotiated service rates and out-of-network allowed amounts. The files are formatted to allow researchers, regulators, and application developers to access and analyze healthcare pricing data more easily. Contact, Human Resources, [e-mail] if you encounter technical issues with the links.

With a combination of perks, benefits, social activities, and learning opportunities, we invest every day in our most important asset: our people.

Location: Seattle, WA

Job Id:929

# of Openings:1

Job Title: Regional Sales Executive

Reports To: Regional Sales Director

Location: This role is open to applicants who reside in Seattle, WA

ABOUT THE ROLE:

We're looking for a Regional Sales Executive to drive new business growth within an assigned geography. This is a dedicated, in-market role built for someone who thrives on building real relationships with the people who make purchasing decisions in Healthcare, Senior Living, Food & Beverage, and Hospitality. You'll spend the majority of your time in the field, developing deep fluency in what Royal Cup and Farmer Brothers can do for each industry, and turning that knowledge into new accounts.

WHAT YOU'LL DO:

• Spend the majority of your time in market, building relationships through in-person prospect engagement
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions
• Develop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry: Healthcare, Senior Living, Food & Beverage, and Hospitality
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment
• Use sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcome
• Pursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teams
• Maintain an accurate, current pipeline in our CRM system
• Prospect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation

WHAT SUCCESS LOOKS LIKE:

• Consistently meeting or exceeding quarterly and annual new business and profitability targets
• Building and maintaining a strong, qualified pipeline with consistent forward motion
• Closing new accounts across your priority industries every quarterAchieving target profitability on new business, not just top-line growth
• Continuously improving your sales cycle through stronger proposals and earlier qualification

WHAT YOU'LL NEED:

• Bachelor's degree in business administration or a related field, or equivalent combined education and sales experience
• 2-4 years of experience in sales or a related role, with a track record of business growth through effective selling and account management
• Proficiency in MS Office and basic IT skills
• Excellent written and verbal communication skills
• Ability to think strategically while executing day to day
• Willingness and ability to travel across multiple markets, including overnight travel for meetings, trade shows, and training
• A valid driver's license and personal auto insurance as required by state law

NICE TO HAVE:

• Prior sales experience in Healthcare, Senior Living, or Hospitality foodservice
• Experience with C4C or a similar CRM platform

GOOD TO KNOW:

Because this role involves regular vehicular travel, it's considered safety-sensitive. Candidates must pass a pre-employment drug screen, background check, and motor vehicle records check.

This role also requires the ability to walk and stand for extended periods while visiting customer locations, to safely operate a motor vehicle and travel by air, and to lift up to 15 pounds with or without assistance.

PAY TRANSPARENCY STATEMENT:

Compensation can differ depending on factors including but not limited to the specific location, role, skill set, education, and level of