Regional Sales Executive

Royal Cup, Inc.; Charlotte (NC); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Remote work opportunities

Job summary

Royal Cup, Inc. is seeking a Regional Sales Executive to drive new business growth across an assigned geography. This in-market role focuses on building relationships with decision-makers in Healthcare, Senior Living, Food & Beverage, and Hospitality, with substantial field time and travel.

You will develop deep fluency in the Royal Cup and Farmer Brothers value proposition and deliver compelling proposals. A track record of regional sales growth and strong communication skills are essential.

Qualifications

• Bachelor's degree in business administration or related field is required.
• 2–4 years of sales or related experience with track record of growth.
• Excellent written and verbal communication skills and ability to travel.

Responsibilities

• Spend most time in market, building relationships with prospects in person.
• Engage decision-makers (procurement, F&B Directors, GMs) to influence buying decisions.
• Develop fluency in Royal Cup and Farmer Brothers value proposition for target industries: Healthcare, Senior Living, F&B, Hospitality.
• Share concrete examples of value delivered to customers in each target segment.
• Anchor meetings with prepared content using sales materials and sector enablement content.
• Pursue and close competitive opportunities with a disciplined approach and compelling proposals.
• Maintain an accurate pipeline in the CRM and hand off closed accounts to the Regional Account Manager.

Skills

Relationship building

Prospecting

Account management

Communication

Education

Bachelor's degree in business administration or related field

Tools

Salesforce CRM

MS Office

Job description

At Royal Cup, we embody a winning spirit that extends far beyond friendly competitions and games. We believe in achieving victory in everything we do, and as a united team, we know there is not a challenge we can't conquer.

While luck may play a small role, true success comes from having a clear vision, a strong mission, and unwavering standards. These foundational elements lie at the heart of our employees' ongoing experience as valued “Cuppers.”

Our vision is to become the Chosen Partner to Customers Nationwide, establishing ourselves as the proven industry leader in sourcing, roasting, blending, and distributing exceptional coffee, tea, and affiliated beverages. To accomplish this, we hold ourselves accountable to a set of industry-leading standards that revolve around enhancing our customers' experiences and driving operational excellence. We can't accomplish this without a dedicated team across the nation who are committed to living out our standards each day.

Our standards are what set us apart. They guide our actions, shape our culture, and fuel our success.

• One Team, One Cup: Respect for one another, our customers, and our prospects. No Silos, each of us working together for the good of the whole.
• VICTORS, Not Victims: Challenges are opportunities in disguise. We are problem solvers who approach obstacles with optimism, turning them into steppingstones for growth and success.
• AS IF: All change happens by the “As If” principle. We act, speak, and think “as if” until we become the embodiment of our vision.
• Patience, Fortitude, and Resiliency: We have the patience to stay on our path and tolerate obstacles until we get the desired outcome, the fortitude to answer why we do what we do, and the resiliency to bounce back from setbacks.
• Nitty Gritty: We maintain an unwavering focus on the tasks at hand, ensuring that what needs to be accomplished today aligns with our longer-term objectives.
• Match Me!: A byproduct of all of our other standards. It is bringing the best version of ourselves to work each day, embodying our standards, and holding everyone around us accountable to them.

Join us, embrace our winning mindset, and embark on a fulfilling career that will leave an indelible mark on our industry and the lives of our customers. Together, we will redefine what it means to be the best.

One Team, One Cup!

Benefits at Royal Cup

We want our benefits to work for you.

Employee and Family Wellness

Health, Dental, and Vision plans are available to help keep you and your family healthy and happy!

Employee Assistance Program

For the times when things just “aren't right” - help is available to you and your family.

Disability Coverage

Whether for a short period or for a long period, we make sure you have coverage.

Life Insurance

Company-paid life insurance is provided for all employees. Optional term life coverage and Accidental Death & Dismemberment amounts are available as well.

Retirement Savings

Employee 401(k) participation with annual Company matching contributions will help prepare you for future retirement!

Tuition Reimbursement

We want to support your higher education goals!

Paid Vacations and Holidays

We believe our employees need to relax, rejuvenate, and get ready to re-engage.

Flexible Spending Account Plan

The FSA Plan allows you to save significant amounts on your medical (includes dental and vision) expenses and dependent care expenses.

Other Benefits

Smoking cessation program (free to employees and family), Jury duty leave, military service leave, and paid funeral leave, Uniforms are provided for certain positions, Discounts on employee purchases

The Royal Cup, Inc. Health Insurance Plan provides these links to access machine readable files as required by the Transparency in Coverage Rule. The files include negotiated service rates and out-of-network allowed amounts. The files are formatted to allow researchers, regulators, and application developers to access and analyze healthcare pricing data more easily. Contact, Human Resources, [e-mail] if you encounter technical issues with the links.

With a combination of perks, benefits, social activities, and learning opportunities, we invest every day in our most important asset: our people.

Location: Charlotte, NC

Job Id:914

# of Openings:1

Job Title: Regional Sales Executive

Reports To: Regional Sales Director

Location: This role is open to applicants who live in the Southeast United States (Charlotte NC, Raleigh NC, Tampa/Orlando FL)

ABOUT THE ROLE

We're looking for a Regional Sales Executive to drive new business growth within an assigned geography. This is a dedicated, in-market role built for someone who thrives on building real relationships with the people who make purchasing decisions in Healthcare, Senior Living, Food & Beverage, and Hospitality. You'll spend the majority of your time in the field, developing deep fluency in what Royal Cup and Farmer Brothers can do for each industry, and turning that knowledge into new accounts.

WHAT YOU'LL DO

• Spend the majority of your time in market, building relationships through in-person prospect engagement
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions
• Develop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry: Healthcare, Senior Living, Food & Beverage, and Hospitality
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment
• Use sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcome
• Pursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teams
• Maintain an accurate, current pipeline in our CRM system
• Prospect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation

WHAT SUCCESS LOOKS LIKE

• Consistently meeting or exceeding quarterly and annual new business and profitability targets
• Building and maintaining a strong, qualified pipeline with consistent forward motion
• Closing new accounts across your priority industries every quarter
• Achieving target profitability on new business, not just top-line growth
• Continuously improving your sales cycle through stronger proposals and earlier qualification

WHAT YOU'LL NEED

• Bachelor's degree in business administration or a related field, or equivalent combined education and sales experience
• 2-4 years of experience in sales or a related role, with a track record of business growth through effective selling and account management
• Proficiency in MS Office and basic IT skills
• Excellent written and verbal communication skills
• Ability to think strategically while executing day to day
• Willingness and ability to travel across multiple markets, including overnight travel for meetings, trade shows, and training
• A valid driver's license and personal auto insurance as required by state law

NICE TO HAVE

• Prior sales experience in Healthcare, Senior Living, or Hospitality foodservice
• Experience with C4C or a similar CRM platform

GOOD TO KNOW

• Because this role involves regular vehicular travel, it's considered safety-sensitive. Candidates must pass a pre-employment drug screen, background check, and motor vehicle records check
• This role also requires the ability to walk and stand for extended periods while visiting customer locations, to safely operate a motor vehicle and travel by air, and to lift up to 15 pounds with or without assistance.

WHO WE ARE

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers, and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

BENEFITS

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.

Discover how we combine our expertise in product, equipment, distribution & service to create a customized beverage solution that is right for your company.

Over the past 100 years, Royal Cup has grown from its small hometown roots to become a major importer, roaster and distributor of premium coffees and teas.