Regional Sales Director

Default Brand; Lathrop (CA); On-site; USD 143,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Life/Disability

401(k)

Paid holiday

Vacation

Sick leave

Job summary

Ashley Furniture is seeking a Regional Director to lead, coach, and guide retail store managers toward growth and profitability. You will drive KPIs like SPG, NPS, GM, and customer experience, while aligning with Ashley's sales approach and operational standards.

The role requires extensive multi-store leadership, travel, and a proven track record in retail. Compensation includes a base salary and quarterly incentives, with comprehensive benefits and opportunities for professional development.

Qualifications

• 7 years of retail and sales management experience in a multi-store, high volume organization

Responsibilities

• Set monthly, quarterly and annual goals for market and regional sales, gross margin, operating expenses and other metrics.
• Lead store management teams to meet sales goals and KPIs; optimize guest conversion and sales tickets.
• Conduct store reviews and audits to identify opportunities in marketing, merchandising, product assortment, selling and productivity.
• Monitor stores’ financial performance and analyze reports to determine results and trends.
• Maintain a presence in the stores to observe customer experience and shopping behaviors.
• Assist with store openings, relocations, remodels or closures to protect enterprise profitability.
• Participate in market strategy meetings to devise best practices or improvement plans.
• Lead regional store communication and reporting; manage escalated issues.
• Participate in velocity walks to assess category sales.
• Monitor controllable expenses such as margin, credit, shrinkage, cash overage or shortage.
• Make employment decisions and recommendations on hires, transfers, promotions, etc.
• Audit to ensure standard operating procedures are followed.
• Manage performance and develop training; implement growth activities.
• Audit time-keeping and attendance records.
• Communicate goals and opportunities through meetings and training.
• Manage resources to optimize equipment, facilities, employees, methods and materials.
• Demonstrate Core and Growth Values.
• Perform competitive shopping.
• Assist with training other employees and complete special projects.

Skills

Retail management

Sales leadership

Communication skills

Travel flexibility

Education

Bachelor degree in Business Administration or related field

Job description

• Pay or shift range: $143,000 USD to $155,000 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Description

The Regional Director is accountable for leading, coaching and guiding retail store managers for meeting and exceeding strategic growth objectives, business metrics and profitability. This is done through meeting and exceeding store customer satisfaction and sales targets, which includes sales per guest (SPG), gross margin (GM), Net Promoter Score (NPS) and other key performance metrics.

Responsibilities

• Work directly with the operational leadership and team members to set monthly, quarterly and annual goals for market and regional sales, gross margin, operating expenses and other key performance metrics.
• Lead store management teams in meeting and exceeding sales goals, SPG, NPS and other key performance metrics; optimize guest conversion and sales tickets by ensuring the proper implementation and execution of the Ashley Sales Approach.
• Conduct ongoing business reviews and store audits to identify and support the regional stores in acting on areas of opportunity and improvement in marketing, merchandising, product assortment, selling and sales floor productivity. Support the increase of store efficiencies by assisting store management teams in using staffing to traffic and other methodologies to properly manage the store
• Monitor regional stores’ financial performance. Analyze operational and financial reports to determine the store’s results and performance trends; take prompt corrective action to remedy significant variance.
• Maintain a presence in the stores, personally greeting and interacting with customers to observe the associate/customer experience as well as shopping behaviors.
• Assist with the execution of store openings, store relocations, remodels and if necessary, store closures, to reinforce and support enterprise profitability.
• Participate in market operational strategy meetings to devise best practices or performance improvement plans to address regional store needs or correct identified issues.
• Lead the regional store communication process, including business strategy meetings and reporting protocols. Maintain strong relationships with store management and teams; resolve escalated store-related issues and concerns.
• Participate in regular velocity walks to assess and respond to category sales performance.
• Monitor controllable expenses such as, margin, credit, shrinkage, cash overage or shortage, and store-level maintenance.
• Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
• Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
• Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
• Audit, maintain and ensure employee time-keeping and absentee records are accurate.
• Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
• Manage resources to optimize equipment, facilities, employees, methods and materials.
• Demonstrate the Company’s Core and Growth Values in the performance of all job functions.
• Perform competitive shopping to stay abreast of the local competitive environment.
• Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.
• Complete other assignments and special projects as requested

Qualifications:

• 7 years of retail and sales management experience in a multi-store, high volume organization, preferably with experience in furniture retail and fulfillment based operations, Required
• Bachelor degree in Business Administration or related field or equivalent work experience, Required
• Knowledge of commission-based sales environment
• Strong knowledge of retail and sales operations processes
• Strong knowledge of home furnishings products and styles
• Strong business knowledge with demonstrated knowledge of finance, management, marketing and merchandising
• Strong attention to detail
• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Effective time management and organizational skills
• Work independently as well as in a team environment
• Handle multiple projects simultaneously within established time constraints
• Proficient computer skills, including experience with Microsoft Office Suite, internet
• Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
• Perform under strong demands in a fast-paced environment
• Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
• Display empathy, understanding and patience with employees and external customers
• Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
• Frequent Domestic Travel
• Furniture/Bedding Experience, preferred
• Flexible and willing to work extended hours when necessary.

Compensation: Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related factors. Annual Salary: $143,000.00 - $155,000.00. In addition to base pay, employees are eligible to earn quarterly incentive compensation based on Bedding, Protection and Delivery Sales per Guest, Conversation Rate, Revenue, Regional EBT and Conversion Rate Growth over LY.

Profit Sharing is available to eligible , this is discretionary program is dependance on the profitability of the company.

Benefits: When you join our family, you are eligible to participate in our comprehensive benefits programs which include Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holiday, 120 hours paid vacation and 40 hours of California Paid Sick Leave. Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process.

Ashley values its diversity and is proud to be an equal opportunity employer. All employment decisions are made on the basis of an individual's skills, qualifications, merit, and business need.

This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises. We are an Equal Employment Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.