Regional Recruiter

Lake Superior State University; Northern (KY); Hybrid; USD 42,000 - 66,000; Full time

Job summary

Lake Superior State University seeks a dynamic Regional Recruiter – Western Upper Peninsula to join our Admissions & Marketing team. Based remotely in the Western UP, this role recruits and enrolls prospective undergraduate students from the region.

Travel to campus monthly and frequent regional events are required to strengthen relationships with schools and organizations. The position emphasizes outreach, advising, and collaboration with the Admissions team to meet enrollment targets.

Qualifications

• Bachelor's degree or higher required; field relevant to admissions/marketing preferred.
• Minimum 1 year of professional experience in admissions, recruitment, or related field.
• Experience with CRM systems and outreach strategies.
• Knowledge of regional secondary schools and higher education institutions is a plus.

Responsibilities

• Serve as the primary admissions representative for the assigned regional territory.
• Recruit freshmen, transfers, and nontraditional students via high school visits, college fairs, and events.
• Build and maintain relationships with counselors, advisors, alumni, and community organizations to promote LSSU.
• Conduct advising sessions, presentations, and information sessions for students and families.

Skills

Communication skills

Relationship building

Public speaking

CRM experience

Education

Bachelor's degree in relevant field

Tools

Slate CRM

Microsoft Office

Travel planning software

Job description

SUMMARY

Lake Superior State University seeks a dynamic, goal-driven Regional Recruiter – Western Upper Peninsula to join our Admissions & Marketing team. Based remotely in Marquette, Houghton, Iron Mountain, etc., this position is responsible for identifying, recruiting, and enrolling prospective undergraduate students primarily from the western section of Michigan's upper peninsula. Reporting directly to the Assistant Director, Recruiting & Pre-College Programs, the Regional Recruiter will strengthen Lake Superior State University’s presence in the region through relationship-building with high school counselors, community colleges, community-based organizations, and prospective students and families. This position will be located remotely in the WUP region, with extensive travel within the assigned territory. In addition, the Regional Recruiter must travel to LSSU’s main campus in Sault Ste. Marie, MI, quarterly for meetings, training, and campus events. Evening and weekend work will be expected during peak recruitment seasons.

POSITION RESPONSIBILITIES
Serve as the primary LSSU admissions representative for the assigned regional territory.

• Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.

• Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.

• Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.

• Actively manage territory through a strategic communication plan utilizing multiple platforms, including email, phone, text, social media, and CRM (CRM Recruit).

• Regularly track and report outreach activities, prospect data, and enrollment trends to inform strategies and assess effectiveness.

• Meet established recruitment goals, communication benchmarks, and enrollment targets for the assigned region.

• Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.

• Organize and host local recruitment events and receptions for prospective and admitted students.

• Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.

• Other duties as assigned.

QUALIFICATIONS & COMPETENCIES

Required Qualifications:

• Serve as the primary LSSU admissions representative for the assigned regional territory.

• Recruit prospective freshmen, transfer, and non-traditional students through high school visits, community college visits, college fairs, and community events.

• Build and maintain positive relationships with high school counselors, community college advisors, alumni, and community organizations to promote LSSU.

• Conduct individual advising sessions, group presentations, and information sessions to guide students and families through the admissions and financial aid process.

• Actively manage territory through a strategic communication plan utilizing multiple platforms, including email, phone, text, social media, and CRM (Slate).

• Regularly track and report outreach activities, prospect data, and enrollment trends to inform strategies and assess effectiveness.

• Collaborate with the broader Admissions team to execute university-wide recruitment campaigns and special initiatives.

• Organize and host local recruitment events and receptions for prospective and admitted students.

• Travel to LSSU’s main campus at least once per month for professional development, team meetings, and major admissions events.

Other duties as assigned.

Preferred Qualifications

• At least one (1) year of professional experience in admissions, recruitment, sales, marketing, student services, or a related field.

• Alumnus of Lake Superior State University.

• Experience in regional recruitment, admissions counseling, or higher education marketing.

• Familiarity with the UP of Michigan's secondary schools and community colleges.

• Bilingual proficiency is highly desirable.

• Demonstrated success working with diverse populations, including first-generation college students.

• Knowledge of Lake Superior State University programs, mission, and student experience.