Regional Program Director

Profound Medical; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Profound Medical is seeking a Regional Program Director to lead a regional team of Program Development Managers and drive TULSA-PRO growth across the region. You will hire, train and develop PDMs, focusing on building clinical champions and expanding installed programs with a results-driven approach.

The role requires extensive field time, strategic planning and cross-functional collaboration to align capital, marketing and clinical teams for regional success.

Qualifications

• 8+ years of medical device sales experience with 3+ years in sales leadership.
• Proven record hiring, training and developing sales talent.
• Experience building relationships with hospital executives and IDN/health system leaders.
• Capital-plus-procedure, robotic or image-guided therapy leadership experience preferred.
• Familiarity with urology, radiology or oncology environments preferred.

Responsibilities

• Deliver TULSA-PRO growth against regional quota.
• Recruit, hire and onboard top PDM talent.
• Train and develop PDMs using established rubrics and coaching.
• Spend majority of time in the field with PDMs on plans and meetings.
• Build regional business plan and set territory quotas with leadership.
• Review plans and hold team accountable to the plan.
• Engage hospital and IDN leaders to win priority and resources.
• Collaborate with cross-functional teams to remove growth barriers.

Skills

Sales leadership

Medical device sales

Talent development

Forecasting

Communication

Education

Bachelor's degree or equivalent

MBA (plus)

Tools

CRM tools

Excel

PowerPoint

Job description

Our mission is to Profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision; a tomorrow where patients have access to safe and effective treatment options, so they can quickly return to their daily lives. Changing the standard of care is part of our fabric. We are a group of energetic, problem-solvers focused on innovation, and looking to change the world. We are changing the paradigm for treating diseases such as prostate cancer by using real-time MR Imaging, thermal ultrasound and close-loop temperature feedback control, to gently ablate the diseased tissue with minimal side effects.

If you share our values and want to work in a collaborative results focused culture and want to make a Profound impact in healthcare and your career, here is your chance.

**Candidate may be based in the surrounding West region, including neighboring states, provided they are located near a major airport.

General Accountability

The Regional Program Director (RPD) leads a regional team of Program Development Managers (PDMs) and owns TULSA-PRO® Procedure growth across the region. The RPD hires, trains and develops PDMs who build clinical champions, grow installed programs and deliver against quota.

This is a quota-carrying sales leadership role measured on regional procedure growth. The RPD partners with the Regional Business Director so every account has one plan, from launch to growth.

Performance Measures

• TULSA-PRO Procedure volume against regional quota, by territory and for the total region.
• Percentage of PDMs at or above quota.
• PDM hiring, ramp and retention, with each PDM rated Competent or higher on the PDM Competency Rubric by the end of ramp.
• Quarterly Business Review cadence and quality in priority accounts across the region.
• Forecast accuracy and CRM discipline across the team.

Duties and Responsibilities

• Deliver TULSA-PRO Procedure growth against regional quota.
• Recruit, hire and onboard top PDM talent.
• Train and develop PDMs using the PDM Competency Rubric, field coaching and regular performance reviews.
• Spend the majority of time in the field with PDMs: rides, account planning, QBRs and key customer meetings.
• Build the regional business plan and set territory quotas and priorities with the VP of US Sales.
• Review every PDM's account and territory plans. Hold the team accountable to the plan.
• Manage performance: recognize top performers, coach to the standard, and address underperformance quickly and fairly.
• Engage senior hospital and IDN leaders in priority accounts to win program priority and resources.
• Partner with the Regional Business Director and Capital Sales Executives to align capital and program growth strategy.
• Work with Clinical, Marketing, Market Access, Clinical Scientists and Service to remove regional barriers to growth.
• Run the regional business rhythm: forecast, pipeline, CRM, budget, expenses and reporting to the VP of US Sales.
• Ensure team adherence to regulatory requirements, the AdvaMed Code of Ethics, internal SOPs and Profound Medical policies.

Core Competencies

• Sales Leadership and Results: drives the region to quota through the team.
• Talent Acquisition: recruits and hires A players.
• Coaching and Development: develops PDMs to Competent and Expert on the PDM Competency Rubric.
• Performance Management: sets clear expectations and holds people accountable.
• Regional Strategy and Business Planning: puts people, time and resources against the biggest growth opportunities.
• Executive and IDN Relationships: wins program priority with senior hospital and health system leaders.
• Cross-Functional Leadership: aligns capital, clinical, marketing and market access teams on one plan.
• Clinical and Program Expertise: masters every PDM competency and models it in the field

Education and Certifications

• Minimum Bachelor's degree or equivalent experience required.
• MBA is a plus.

Key Attributes

• 8+ years of medical device sales experience, including 3+ years of sales leadership, with a documented record of team quota attainment.
• Proven record of hiring, training and developing sales talent, including promotions from within the team. (Awards: Director of the Year, Region of the Year)
• Proven documented success growing procedure volume or utilization across an installed base.
• Capital-plus-procedure, robotic, novel or image-guided therapy sales leadership experience strongly preferred.
• Experience with Class II/III medical devices preferred.
• Familiarity with urology, radiology or oncology clinical environments preferred.
• Experience building relationships with hospital executives and IDN / health system leaders.
• Strong business planning, forecasting and analytical skills.
• Excellent communication, presentation and coaching skills.
• Proficiency in CRM tools, Excel and PowerPoint.

We thank you for your interest in Profound Medical. Please note only candidates that are short-listed will be contacted.

We strive to promote diversity and equal opportunity in the workplace and encourage applications from all qualified individuals, including those with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require.