Regional Product Marketing Specialist – Food Safety (Immunodiagnostic)

Neogen; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company that values collaboration and creativity. In this role, you will leverage your expertise in product marketing to develop compelling messaging and promotional materials that resonate with diverse customer segments. You will play a crucial part in executing Go-to-Market strategies and driving regional growth through new product launches. This position offers the opportunity to work closely with cross-functional teams, enhancing customer experience and contributing to business success. If you are passionate about marketing and thrive in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• 3-5 years in product marketing or management within B2B portfolios.
• Bachelor's or Master's degree in relevant fields.

Responsibilities

• Support internal teams with product knowledge and marketing content.
• Analyze market trends to shape product strategy and execute growth plans.

Skills

Strategic Thinking

Analytical Skills

Communication Skills

Interpersonal Skills

Project Management

Multitasking

Attention to Detail

Self-Motivated

Education

Bachelor's degree in Marketing

Master’s degree in Marketing

Degree in Business or Food Technology

Job description

It's fun to work in a company where people truly believe in what they are doing!

Essential Duties & Responsibilities:

1. Provide in-depth knowledge and support to internal teams and stakeholders for assigned portfolios.
2. Develop effective product messaging, positioning, and promotional materials in collaboration with cross-functional teams.
3. Support the creation of portfolio marketing content tailored to customer segments, and with insights to ensure active demand generation.
4. Analyze customer needs, market trends, and competition to shape product strategy and positioning.
5. Execute Go-to-Market strategies and regional growth plans, including new product launches and market share expansion.
6. Collaborate with cross-functional teams to ensure smooth execution of initiatives, enhancing customer experience and business impact.
7. Manage regional product data, reporting, and insights to support decision-making and business growth.

Job Requirements/Qualifications:

1. Education: Bachelor's or Master’s degree in marketing, science, business, food technology, or a related discipline.
2. Experience: 3-5 years in product marketing or product management within B2B portfolios, preferably in a regional capacity.
3. Skills:
   1. Strong strategic thinking and analytical skills, with the ability to develop, execute, and refine effective strategies.
   2. Excellent communication and interpersonal skills, enabling effective collaboration with internal and external stakeholders.
   3. Self-motivated, proactive, and results-driven, with the ability to work independently and take initiative.
   4. Highly organized with strong attention to detail and proven project management capabilities.
   5. Ability to multitask, prioritize effectively, and adapt to evolving business needs in a fast-paced environment.
   6. Positive, collaborative, and integrity-driven mindset, with a commitment to continuous learning and process improvement.
4. Travel: Up to 20% or more may be needed.