Regional Marketing Operations Specialist

Lennar; Raleigh (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Education assistance

Adoption assistance

3 weeks vacation

Holiday, Sick Leave & Personal Day

Job summary

Lennar is seeking a Regional Marketing Operations Specialist to oversee marketing workflows across multiple divisions from the regional office in Raleigh. You will guide Marketing Field Coordinators, manage calendars and trackers, and ensure timely, accurate execution of campaigns and initiatives.

The role requires strong organization, communication, and problem-solving skills, with monthly travel to support regional marketing initiatives and local launches.

Qualifications

• Bachelor's degree or equivalent required.
• Minimum 2 years of relevant marketing experience in home building, real estate or consumer-facing industries preferred.
• Strong organizational and time management skills with ability to manage multiple deadlines across communities.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.

Responsibilities

• Provide day-to-day operational guidance to Marketing Field Coordinators to prioritize workloads and maintain consistent execution.
• Lead regional marketing operational initiatives and special projects across divisions.
• Maintain regional marketing trackers, calendars and workflows with visibility to deadlines and deliverables.
• Collaborate with regional marketing, division leadership, sales teams and partners to resolve operational needs.
• Manage marketing operational processes including budget tracking, marketing orders, estimates and invoices.
• Monitor community openings/closeouts, Welcome Home Centers, models, signage, collateral and events.
• Identify operational gaps and drive continuous improvement for efficiency and scalability.

Skills

Marketing experience

Organization

Communication

Problem solving

MS Office

Travel readiness

Education

Bachelor's degree or equivalent

High school diploma or GED

Tools

AIM

MS Office

Job description

A Career that Empowers You to Build Your Future The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent and efficient execution of marketing operations across multiple divisions within the centralized regional marketing structure. This role provides operational oversight and coordination of key priorities across field marketing activities by coordinating marketing workflows, maintaining visibility to key initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time.

Your Responsibilities on the Team

• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps and maintain consistent execution across the region.
• Lead key regional marketing operational initiatives and special projects, driving accountability, follow-through and resolution across multiple divisions.
• Manage and maintain regional marketing trackers, calendars and workflows, including AIM, providing the Region Marketing Operations Manager with visibility to deadlines, deliverables and outstanding action items.
• Collaborate and serve as a cross-functional resource for regional marketing, division leadership, sales teams and other business partners to facilitate communication and resolve operational needs.
• Manage key marketing operational processes, including vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation ensuring accuracy and timely completion.
• Monitor and support key operational activities including community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests and other division marketing priorities.
• Drive continuous improvement by identifying operational gaps and recommending solutions that increase efficiency, consistency and scalability across the region.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
• Minimum 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries required.
• Experience supporting multiple projects, communities, or markets preferred
• Strong organizational and time management skills; able to manage multiple deadlines across various communities
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
• Resourceful and solution-oriented
• Monthly travel (3-4 assigned divisions) to support division and local marketing initiatives, execution oversight, and as needed gap coverage.
• Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
• Knowledge of Microsoft office applications required

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time with or without notice

Life at Lennar

• At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.
• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day.
• At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally.
• Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.
• Visit Lennartotalrewards.com to view our suite of benefits.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.