Regional Marketing Manager-Paramus

Blinds To Go; Paramus (NJ); On-site; USD 72,000 - 78,000; Full time

Job summary

A leading company in the retail industry is seeking a Regional Marketing Manager to optimize marketing strategies across various channels. The ideal candidate will excel in data analysis and marketing performance metrics, demonstrating strong analytical skills and proficiency in Microsoft Excel. This full-time position emphasizes collaboration with sales teams and effective communication of marketing insights, targeting a range of marketing initiatives to drive success.

Qualifications

• Experience with analytics tools, particularly Google Analytics.
• 1-5 years of relevant marketing experience.
• Proficiency in Excel for data analysis.

Responsibilities

• Plan and execute regional marketing strategies across multiple channels.
• Analyze PPC and SEO metrics to identify growth opportunities.
• Manage baseline reports for marketing initiatives and recommend improvements.

Skills

Analytical skills

Market research

Communication

Creativity

Problem-solving

Tools

Google Analytics

Microsoft Excel

Job description

Direct message the job poster from Blinds To Go

Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.

Key Responsibilities:

· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.

· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.

· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.

· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.

· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.

· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.

· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.

· Contribute test ideas, execute test strategies, analyze test data and document test results.

· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.

What We’re Looking For:

· Exceptional proficiency with Microsoft Excel is required.

· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.

· Understanding of paid search, email, social, and other forms of online advertising.

· Experience with website analysis using a variety of analytics tools including Google Analytics.

· High intellectual curiosity and ability to think creatively, and identify and resolve problems.

· High levels of integrity, autonomy, and self-motivation.

· Excellent organizational and time management skills.

· Highly motivated individual with 1-5 years of experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Management, and Advertising

• Industries

  Retail

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