Regional Marketing Manager, Lab

3Shape; New Providence (NJ); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

3Shape in New Providence, NJ, is seeking a hands-on Regional Marketing Manager, Lab NA to develop, execute, and localize marketing strategies that support growth, sales effectiveness, and customer engagement within North America.

The role partners with sales, Academy teams, and global marketing to ensure coordinated execution, brand consistency, and strong customer engagement across the dental laboratory market, with 20% travel across NA.

Qualifications

• 3-5 years of experience in marketing, product marketing, or a related field.
• Experience in the dental, dental laboratory, medical device, or healthcare technology industry preferred.
• Proven experience developing and executing integrated marketing programs, customer engagement initiatives, and brand strategies within the North American market.
• Strong understanding of the dental laboratory ecosystem, including CAD/CAM workflows, digital dentistry, scanning technologies, restorative workflows, and laboratory production processes preferred.
• Experience managing social media channels, content strategy, and digital engagement programs for business audiences.
• Understanding of the medical device regulatory environment.
• Strong communication and presentation skills with the ability to engage technical, commercial, and customer audiences.
• Ability to balance long-term strategic direction with practical implementation and execution.
• Willingness to travel to industry events, customer sites, and strategic partner meetings throughout North America.
• Excellent communication and presentation skills.
• Strong project management skills with the ability to manage multiple priorities.
• Comfortable working in a fast-paced, evolving environment.

Responsibilities

• Support the development and execution of the annual marketing plan aligned with regional and global objectives, focusing on dental laboratory growth and digital workflow adoption.
• Adapt and execute global campaigns, sales assets, digital content, and event materials for the North American dental laboratory market.
• Support go-to-market strategies for new product launches, workflow solutions, service offerings, and strategic market initiatives.
• Monitor brand and business KPIs, assess tactical marketing execution, and recommend strategic improvements.
• Develop and execute integrated marketing programs that increase awareness, lead generation, customer retention, and technology adoption within dental laboratories.
• Partner with Academy teams to promote educational programs, workshops, webinars, and training initiatives.
• Manage and maintain the social media presence for the Design Services team, including content planning, campaign execution, and reporting across channels.
• Collaborate with Design Services leadership to develop engaging content showcasing case studies, workflow expertise, and customer outcomes.

Skills

Marketing

Product marketing

Brand strategy

Digital marketing

Communication

Project management

Public speaking

Cross-functional collaboration

Job description

At 3Shape, we are committed to leading digital dentistry and improving the lives of the people we serve. We are looking for a hands-on Regional Marketing Manager, Lab NA to develop, execute, and localize marketing strategies that support business growth, sales force effectiveness, and customer engagement within North America (NA). This role partners closely with the sales teams, Academy teams, and global marketing to ensure coordinated marketing execution and brand consistency, and strong customer engagement across the laboratory segment. This position follows a hybrid model requiring the ideal candidate to be able to commute to our New Jersey office.

Key Responsibilities

• Support the development and execution of the annual marketing plan aligned with regional and global business objectives, with a dedicated focus on dental laboratory growth and digital workflow adoption.
• Adapt and execute global campaigns, sales assets, digital content, and event materials for the North American dental laboratory market.
• Support go-to-market strategies for new product launches, workflow solutions, service offerings, and strategic market initiatives.
• Monitor brand and business KPIs, assess tactical marketing execution, and leverage insights to recommend strategic improvements.
• Develop and execute integrated marketing programs that increase awareness, lead generation, customer retention, and technology adoption within dental laboratories.
• Partner with Academy teams to promote educational programs, workshops, webinars, and training initiatives that support customer success.
• Manage and maintain the social media presence for the Design Services team, including content planning, campaign execution, customer success stories, thought leadership, and performance reporting across relevant social channels.
• Collaborate with Design Services leadership and subject matter experts to develop engaging content that showcases case studies, workflow expertise, service capabilities, and customer outcomes.

Qualifications

• 3-5 years of experience in marketing, product marketing, or a related field
• Experience in the dental, dental laboratory, medical device, or healthcare technology industry preferred
• Proven experience developing and executing integrated marketing programs, customer engagement initiatives, and brand strategies within the North American market.
• Strong understanding of the dental laboratory ecosystem, including CAD/CAM workflows, digital dentistry, scanning technologies, restorative workflows, and laboratory production processes preferred
• Experience managing social media channels, content strategy, and digital engagement programs for business audiences.
• Understanding of the medical device regulatory environment
• Strong communication and presentation skills with the ability to engage technical, commercial, and customer audiences
• Ability to balance long-term strategic direction with practical implementation and execution
• Willingness to travel to industry events, customer sites, and strategic partner meetings throughout North America
• Excellent communication and presentation skills
• Strong project management skills with the ability to manage multiple priorities
• Comfortable working in a fast-paced, evolving environment

Additional Information about the Position

• Hybrid Position: You will be working out of the NJ office located in 430 Mountain Ave. Suite 113, New Providence, NJ 07974
• International and Domestic Travel: 20%
• Salary Range: Base Salary 80-90K with bonus opportunity

What We Offer

• A unique opportunity to work in a global, innovative MedTech company.
• A collaborative and international work environment.
• The chance to contribute to strategic partnerships that can transform digital dentistry practices.

We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.