Regional Marketing Manager, Gastroenterology - West

AbbVie; Phoenix (AZ); On-site; USD 90,000 - 150,000; Full time

Job summary

AbbVie is seeking a Regional Marketing Manager (Immunology) to develop and optimize regional marketing strategies and execution across assigned geographies. This field-based role collaborates with cross-functional teams and External Experts to drive insights and successful brand initiatives.

The candidate will manage budgets, coordinate with Agency Partners, and ensure compliant execution in alignment with Strategic Brand Plans. Travel up to 75% is expected, including evenings and weekends.

Qualifications

• Bachelor's degree required in a related field.
• Minimum 2 years in sales, sales management, or marketing with Immunology experience preferred.
• Gastroenterology experience highly preferred.
• Willingness to travel up to 75% (evenings and weekends)
• Experience navigating a field-headquarters matrix organization and cross-functional teams.

Responsibilities

• Lead regional marketing strategy and execution for Immunology products.
• Manage strategy, execution and budgeting for national and regional initiatives.
• Collaborate with cross-functional teams including Legal, Regulatory, Medical, and Market Research.
• Coordinate external vendors and agency partners to deliver programs on time.
• Develop regional engagement plans for External Experts and ensure consistent execution.
• Provide insights on market drivers, competitive landscape and brand performance.

Skills

Strategic marketing

Budget management

Cross-functional collaboration

External engagement

Presentation skills

Education

Bachelor's Degree

Tools

CRM Software

Market research tools

Job description

Company Description About AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology.Strategic Marketing~ Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed

• ~ Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• ~ Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• ~ Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
• ~ Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• ~ Responsible for understanding a geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• ~ Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• ~ Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• ~ Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• ~ Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
• ~ Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Bachelor's Degree
• ~ Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• ~ Previous Gastroenterology experience highly preferred
• ~ Travel up to 75% of the time including evenings and weekends
• ~ Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.