Regional Marketing Manager - Central

CyberArk; Houston (TX); On-site; USD 108,000 - 150,000; Full time

Job summary

A leading company in Identity Security is seeking a Regional Marketing Manager to drive demand generation efforts in the Central region. The ideal candidate will have extensive experience in field and partner marketing, collaborating with sales teams to enhance pipeline and revenue. This role requires strategic thinking, creativity, and a passion for innovative marketing solutions.

Qualifications

• 7+ years of combined marketing experience.
• 5+ years running marketing programs with accountability to pipeline goals.

Responsibilities

• Plan and execute revenue and pipeline acceleration marketing programs.
• Work closely with channel and business development teams.

Skills

B2B tech marketing

Demand generation

Account-based marketing

Excellent communication

Tools

Marketo

Salesforce.com

Demandbase

Outreach

Job description

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Company Description

About CyberArk:

CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

Job Description

At CyberArk, we’re on a mission to help organizations stay ahead of ever-evolving threats. As a Regional Marketing Manager, Enterprise Central, you will be at the forefront of this journey— leading regional demand generation efforts, building powerful GTM programs, and being a trusted partner to sales, SDRs and the channel to build strong, qualified pipeline.

Reporting to the Senior Director of Americas (AMS) Field Marketing, you’ll thrive in this role if you’re a strategic revenue marketer with a passion for driving high-impact programs. The ideal candidate is deeply experienced in field, channel, or partner marketing, fuses strong attention to detail with creativity. You also enjoy working cross-functionally with global marketing teams to deliver compelling activities and messaging along the customer journey within high-propensity customer cohorts that you identify.

Join our Global Field Marketing team and be part of not just protecting the digital world—but revolutionizing it. If you’re ready to push boundaries and take field marketing to the next level, we want to hear from you.

What you will do:

• Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
• Work closely with our channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities.
• Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region. Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
• Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
• Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
• Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
  
  
  

Qualifications

• 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.
• 5+ years of experience running marketing programs with accountability to pipeline goals.
• Demonstrated ability of developing marketing programs with the channel or partners
• Experience developing and executing account-based marketing strategies
• Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication a must.
• Located in Ohio, Pennsylvania, Kentucky, Indiana, Michigan, Illinois, Texas, North Dakota, South Dakota, Wisconsin, Louisiana, Arkansas, Missouri, Iowa, Minnesota, Oklahoma, Kansas, or Nebraska
• Ability to travel, averaging 20% of time.
  
  
  

Additional Information

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $108,000 – $150,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  IT System Custom Software Development

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