Regional Marketing Manager

Tekmetric; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Remote-friendly work options

Competitive base salary

Generous PTO

Paid parental leave

Comprehensive health benefits

Job summary

Tekmetric is seeking a Regional Marketing Manager to own demand generation across territories, warming pipelines and enabling the field sales team to win. You will partner with Field Sales, Business Development, Partner Marketing, and our Channel team to build a scalable marketing engine that fuels qualified pipeline from partner ecosystems and key regions.

Reporting to the Director of Customer Growth and Partner Marketing, you will design and run campaigns that reach shop owners and partners,

Qualifications

• 5+ years in field marketing, demand generation, or channel marketing.
• Experience owning regional or territory marketing programs with field/channel sales.
• Strong campaign instincts to reach audiences not yet engaged.
• Proficiency in CRM and marketing automation tools (HubSpot, Salesforce).
• Experience managing multiple campaigns across regions without losing accountability.

Responsibilities

• Own the regional marketing calendar and design multi-touch campaigns.
• Develop campaigns spanning email, direct mail, digital programs, and localized content.
• Align campaign timing with territory priorities and partner outreach.
• Maintain feedback loops with Field Channel Managers to reflect on-ground realities.
• Coordinate logistics for field events and create field activation materials.
• Build co-marketing programs with channel and referral partners to generate pipeline.
• Own lead handoff processes with Sales and CRM tagging for visibility of marketing impact.

Skills

Field marketing

Territory marketing

Campaign management

CRM & marketing automation

Data-driven decision making

Travel readiness

Automotive industry experience

Tools

HubSpot

Salesforce

Job description

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive.From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.

But we’re not just building shop management software.

We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

What You’ll Do

As our Regional Marketing Manager, you will own the demand generation motion that warms territories, builds pipeline, and sets our field sales team up to win. This role is equal parts strategist and executor — you'll design and run campaigns that reach shop owners and partners before a sales rep ever knocks on the door.

Reporting to the Director of Customer Growth and Partner Marketing, you'll work closely with Field Sales, Business Development, Partner Marketing, and our Channel team to build the marketing engine that drives qualified pipeline from our partner ecosystems and key regions.

Territory & Campaign Management

• Own the regional marketing calendar — designing multi-touch campaigns that warm territories ahead of field sales activity and partner outreach.
• Develop campaigns that move audiences from awareness to consideration without relying solely on in-person events — think email sequences, direct mail, digital programs, and localized content.
• Partner closely with Field Sales and AEs to align campaign timing with territory priorities, ensuring marketing activity directly supports pipeline goals.
• Maintain feedback loops with Field Channel Managers so campaign strategy reflects what's actually happening on the ground.
• Coordinate logistics when Tekmetric participates in field events, but your primary mandate is what happens before and after the event, not necessarily the event/booth itself.
• Build co-marketing programs with channel and referral partners that generate leads and referrals — not just brand presence.
• Develop field activation kits and partner enablement materials that give Field Channel Managers the tools to market within their territories independently.
• Act as the connective tissue between Partner Marketing, Field Sales, and Business Development — ensuring partner programs are built to drive pipeline, not just participation.
• Track campaign performance against pipeline contribution, not just activity metrics — partner referral volume, MQL/SQL generation, and territory coverage are your north stars.
• Maintain a regional marketing calendar visible to field sales and leadership.
• Own the lead handoff process with Sales, including CRM tagging, handoff SLAs, and closed-loop reporting so marketing influence on pipeline is always visible.

What You'll Bring

• 5+ years in field marketing, demand generation, or channel marketing — with a track record of building pipeline, not just executing events.
• Experience owning regional or territory marketing programs in a B2B or SaaS environment, ideally where you worked directly alongside a field or channel sales team.
• Strong campaign instincts — you know how to reach an audience that hasn't raised their hand yet and move them toward a conversation.
• Proficiency in CRM and marketing automation tools (HubSpot, Salesforce) — you live in these systems, not just reference them.
• Proven ability to manage multiple campaigns across regions simultaneously without losing accountability for outcomes.
• Comfortable owning a number and reporting on it — you think in pipeline, not just programs.
• Willingness to travel up to 30% to support key markets and partner activations.
• Bonus: Experience in automotive aftermarket, automotive SaaS, or a related trade industry.

Who You Are

Successful candidates will demonstrate the characteristics our core values represent:

• Build things that matter: You love building something new or improving on current processes and care about making a positive difference.
• We're all entrepreneurs: You thrive in a fast-moving, startup environment — self-directed, comfortable with ambiguity, and ready to structure your own work and execute. At Tekmetric, our leaders are players and coaches.
• Yes before no: You keep an open mind, stay intellectually curious, and are energized by new ideas and the chance to help others bring them to life.
• We matter to each other: You care about people and understand that the success of one is success for all. You operate with integrity and protect the trust placed in you.

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard-working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Tekmetric will never ask for your personal financial or banking information or require any financial commitment as part of our candidate search or application process. No job offers will be made without a formal interview process. All legitimate Tekmetric job postings are listed at tekmetric.com/careers . Recruiter communications come from @tekmetric.com email addresses.