Regional Marketing Manager

Hayden Homes; Seattle (WA); On-site; USD 80,000 - 90,000; Full time

Job summary

Hayden Homes seeks a Regional Marketing Manager to lead regional campaigns across the Tri-Cities and surrounding areas, developing and executing marketing initiatives that drive traffic to communities while upholding brand standards. You will manage budgets, collaborate with sales, and steer events and sponsorships to achieve regional goals.

Requirements include a bachelor’s degree in Marketing or related field and 5+ years in residential real estate marketing, with ~50% travel.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Minimum of five years of marketing experience, preferably in residential real estate.
• Ability to travel ~50% within local and regional areas.
• Strong written and verbal communication skills.

Responsibilities

• Lead regional marketing initiatives and campaigns aligned with sales objectives.
• Serve as primary marketing contact for the region, coordinating with field sales and corporate marketing.
• Oversee model home presentation and brand standards across communities.
• Plan and manage regional events and sponsorship opportunities.
• Balance budgets, timelines, and priorities to deliver measurable traffic and sales results.

Skills

Strong writing

Communication

Multi-tasking

Time management

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

MS Office Suite

Job description

Job Title: Regional Marketing Manager

Company: Hayden Homes

Location: Tri-Cities, WA | On-Site supporting the South Washington Region (Tri-Cities, Yakima, Moses Lake, Walla Walla, and Hermiston, OR)

Career Area: Marketing

Education: Bachelor’s degree in Marketing or related field required

Experience: Minimum of five years of marketing experience required, in residential real estate or related field strongly preferred.

Travel: Approximately 50% of travel within local and regional areas (mainly day trips).

We are proud to be Great Place to Work Certified® and selected as a Fortune 100 Best Workplaces!

How You Will Contribute

The Regional Marketing Manager serves as the primary marketing contact for their assigned regions. This position is responsible for developing, overseeing, and executing strategic marketing initiatives that generate quality traffic to communities, support sales objectives, while maintaining and upholding corporate branding strategy and image standards.

Responsibilities

• Leadership - Creates a collaborative, trust-based environment, prioritizing customer experience, empowering regional marketing teams, fostering individual growth through feedback and training, and achieving established goals.
• Regional Marketing Management and Execution - Works with the marketing team to develop and execute action plans to advance regional sales and marketing and communication objectives. Serves as the primary marketing contact for the entire region, coordinating with field sales personnel and corporate marketing as necessary.
• Model Home and Brand Management - Responsible for overall presentation of community model homes, inventory, and maintains corporate branding standards.
• Event Management and Sponsorships - Manages community specific event planning, regional events, and identifies sponsorship opportunities for assigned region.
• Other duties as assigned.

Success Factors

Success in this role will come from the ability to lead and execute with collaboration, creativity, and strong communication while balancing multiple priorities across regional initiatives. The ideal candidate will build strong relationships across teams and communities and bring innovative ideas that elevate customer and community experience. By effectively managing processes, budgets, timelines, and priorities, this individual will drive measurable results in regional traffic and sales performance through successful marketing strategies and delivering consistent operational excellence across the region.

What You Can Offer

• Education
  • Bachelor’s degree in Marketing or related field required
• Skills and Abilities
  • Effective communication, both orally and in writing, to various audiences; strong writing / proofreading skills.
  • Plan, prioritize and manage multiple tasks in a fast‑paced and rapidly changing environment.
  • Creatively solve problems and work under time constraints with minimal supervision.
  • Organized and efficient at completing administrative tasks and meeting deadlines.
  • Work both independently and within a team to accomplish goals.
  • Intermediate Microsoft Office skills including Excel, PowerPoint, and Word.
  • Outstanding interpersonal skills and ability to establish strong relationships with all levels of the organization as well as build relationships with outside resources.
  • Strong writing skills.
• Experience
  • Minimum of 5–8 years of marketing experience required, in residential real estate or related field strongly preferred.
  • Field support experience a plus.

How You Will Be Rewarded

Hayden Homes’ compensation and benefits package consists of a competitive base salary between $80,000 and $90,000 per year along with quarterly bonus opportunities, generous health‑care coverage including medical, dental and vision benefits for team members and dependents, flexible spending accounts, life and disability insurance, 401(k) plan with company match, a team member home purchase discount, paid time off, volunteer time off, education reimbursement and career development opportunities.